Pest Analysis Croatia

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Pest Analysis Croatia PEST-Analysis Croatia Content Introduction………………………………………………………………………………page 3 Political Environment……………………………………………………………………page 4 Economic Environment………………………………………………………………….page 4 Social-Cultural Environment…………………………………………………………….page 6 Technological Environment……………………………………………………………...page 7 References………………………………………………………………………………..page 8 2 PEST-Analysis Croatia Introduction In recent years globalization forced not just companies, but also countries to compete in global markets. The developed nations such as Western Europe and North…show more content…
Economic Environment After the War of Independence (’91-‘95) Croatia, that used to be one of the wealthiest countries in the Yugoslav Republic, suffered badly and missed the early investments from Western European Countries with the fall of the Berlin wall. 4 5 CIA World Factbook, Croatia (2011) Wikipedia.org, Croatia (2011) 4 PEST-Analysis Croatia With the early 2000s Croatia’s Economy began to improve, with a slowly but steady GDP growth of 4% to 6% until 2008. Additional facts (2010):6 • • • • • • • • • • GDP: $ 60.59 billion GDP growth rate: -1.4%, -5,8% (2009), 2,4% (2008) GDP growth rate 2011 (expected): 0,8%7 GDP per capita: $ 17,400 GDP by sector: agriculture 5%, industry 31.3%, services 63.6% (2008) Unemployment rate: 17,6% Investment (gross fixed): 22.2% of GDP Exports: $ 12.15 billion Export commodities: transport equipment, machinery, textiles, chemicals, foodstuff Export partners: Italy (19.1%), Bosnia and Herzegovina (13%), Germany (11.1%), Slovenia (7.5%), Austria (5.4%) • • Imports: $ 20.23 billion Import commodities: machinery, transport and electrical equipment, chemicals, fuels and lubricants, foodstuff • Import partners: Italy (15.5%), Germany (13.6%), Russia (9.3%), China (6.8%), Slovenia (5.7%), Austria (5%) • FDI: $ 32.82 billion  Country comparison to the world: 60 th 8  Slowly but steady increase (32.1 billion in 2009, 29.6 billion in 2008) Croatia’s major industries include agricultural productions, mining
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