Pest Analysis Nokia

The PEST analysis helps to explain the critical factors in the organization's external environment. The factors include political, economic, social and technological. For Myer, these forces combine with the internal factors, and other external factors like competition. The Australian consumer goods retail market is worth $121 billion (IBISWorld, 2012) but is heavily fragmented. Myer is the third-largest company in the industry behind David Jones and Harvey Norman, but with $3.158 billion in sales holds just 2.6% market share (Myer 2011 Annual Report). This implies that competition is only one of many factors that can contribute to the company's results. This PEST analysis will help to identify the other major factors.

It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable, successful strategy for the company. According to Johnson, Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment, the industry or sector layer, the layer with competitors and markets.

Income and wealth distribution: comparing the differences in levels of income and wealth between different social groups help measure inequalities in society. The income is a regular flow of money earned by someone working or from someone’s benefits, pension or their savings. Wealth is defined on property, shares or other belongings that could be sold to make an income. This is very hard to measure accurately and to

The economic environment plays a large role in marketing according to Kerin, Hartley & Rudelius, (2011). The economic environment force is the income, expenditures and resources that affect the cost of running a business and household, according to Kerin, Hartley & Rudelius, (2011). The impact this has on the Hersey Company is keeping prices affordable and production costs down.

And it is an important tool for new companies to enter in the market before they operate. PEST analysis helps and gives brief information about growth and declination of market; it also helps to understand macro environment factors that are political, economic, social and technological. Any business that wants to develop their outlets or sustain their business should know these factors which will ensure surrounding information and market condition that can affect our business.

Low and Middle class individuals contain more of a population in comparison to those individuals who live in a high-class society. The term inequality stems from an economic background. Income inequality has increased significantly since the 1970s after several decades of stability. Overall, income inequality can be easily translated to the total share of the nation 's income that is received by higher income households. This type of economic

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

Income distribution is one of the effect of the economic growth. The economic growth somehow results the income inequality to a country which is clearly can be seen as a large impact. Income inequality is a valuation of the distribution of wealth in a households. It is a conditional comparison of the gap in household incomes in a given state, region or a country. Income inequality is calculates the extent to which the income distribution in a country deviates from perfect equity. There are many obvious ways for income inequality happen in a country or region. One of common factor for income inequality happen is investment income earners are payed less taxed than others who receive their pay check which is unfair to the citizen of that country.

How do the various socio-economic groups compare in terms of numbers and percentages of wealth distribution? Why?

Foxtel has used the marketing environment to strategise their marketing scheme in order to regain clientele and maintain profits. The marketing environment is anything that creates an impact on the company (Sharp, 2013, p. 185). In this situation the elements of the marketing environment concerning Foxtel include the competitors and the customers. These factors

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

Income distribution refers to how the total income of a nation is distributed between the population. An economy with high income inequality will have the majority of the income distributed to a minority of the population (REF). Income distribution can be graphically illustrated

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

Microenvironment- microenvironment surrounds the factors that are close a company that affects their ability to serve their customers, this would include; Customers, suppliers, competitors, other departments within the company, general public, marketing intermediaries and finally members of the distribution channel. These are all forces that closely influence the company and they have a direct affect on the organizations relationship. The suppliers of a company are a part of the microenvironment as even if there is a slight delay in receiving any supplies off the suppliers can result in the customers not being satisfied. Marketing intermediaries are the people that are helping to promote and sell the companies products. Competitors include companies that are offering the same or similar products, for example; Morrisons, Tesco and Asda are all in competition with each. It is in the company’s best interest to develop a strategic advantage over their competitors, encouraging customers to come to them not their competitors. This would include Tesco giving you vouchers for any price difference with their competitors ( if your total bill comes to more than it would in one of the competitor stores then you are given the