PEST Analysis of China’s Live and Recorded Music
The following is a PEST analysis showing the viability of recorded and live music sales in China. An analysis of the PEST factors divulges that it will be difficult for China to become a leading market in recorded and live music by 2028.
Political factors
China is politically stable relative to other emerging economies as regards to public service delivery and economic expansion. But the country’s public and private sectors experience rampant corruption and poor governance. There is a lack of democracy and people do not freely exercise their bill of rights like freedom of speech. this is extended to musicians who cannot freely sing about their mind but must adhere to the culture and country’s constitution.
The system of communism ensures that the government is in charge of all aspects of business, eliminating the chances of liberal trade for investors (McGregor, 2011). The one party system creates an investment risk for businesses because it lacks transparency in standard business practice performed in other countries where liberal trade thrives. Hence, the music industry cannot operate freely because of heavy censorship reducing sale of music and, hence, limiting the overall growth of the industry.
The Chinese government is not doing much to protect musicians and artists against copyright infringement. This is the case even after China signed the copyright agreement with other countries to restrict copyright violation
Music has been circulating the air across many cultures for centuries; however, in the last 50 years, the music industry has become an important global industry and an vital area for economic activity on many geographic scales (comp. 45). Over the years, music consumption has grown and spread across many areas. Music consumption has become “more of less.” This
China has changed in certain ways and remained the same in others from the early Golden Ages to the late 1900s. China has experienced a series of cultural and political transformations, shaping the lives of many Chinese citizens. Culturally, the country’s art and literature hardly changed for almost eight hundred years. Along with their culture, China remained politically the same from the beginning of the Golden Ages all the way until the 1800s. On the other hand, China’s government and society were restructured after new leaders took over. From a monarch to total communism, China’s society had a multitude of new ideas and policies they had to adapt to.
The modernization of China has played a key role in the changes of popular culture in China. With modernization, the people of China were introduced to different forms and styles of music which the Chinese studied and incorporated into their own
Lastly, the ideal of loyalty to the mother country is highly valued in Chinese political culture. For example, in China, there is not a right to free speech or freedom of the press, yet the majority of Chinese do not seem bothered by that fact and do not attempt to overthrow or modify their government structure, though they could do so relatively easily, if not through sheer numbers alone. However, the desire for unity through the prevention of misconduct is ultimately the most important thing to
China has reached a milestone in terms of achieving its centenarian goal of making China a prosperous nation once again. One of the ways that it has done this is by having steady economic growth even in the midst of an economic crisis. Not only has China’s economy grown, but its standard of living has also improved, it has achieved this by spending 70 percent of its fiscal revenue towards improving people’s standard of living. China has also pushed more anti-corruption reforms and has made efforts towards widening its economy by setting up freer trade.
After a rapid development over the past 10 years, the music market is currently undergoing significant changes. These changes are caused not only by marketing competition but also by the challenges from external marketing environment.
China is home to one of the world’s most repressive and restrictive governments. There is near absolute control over its citizens, by the government, and it seems as if Big Brother is always keeping an eye on its comrades. This repressive and suppressive government is also home to one of the world’s most powerful artists. Ai Weiwei has made a name for himself as a rebel who has not only created art in direct defiance to his government, but who has also criticized those pieces of art which he has made in the name of said government. Ai Weiwei is one of China’s most effective activists because of his provocative art, persistence, and subversive attitude.
The People’s Republic of China with a population 1.3 billion, is the third largest country in the world and has a land size of 960,000 square kilometres. It is a rapidly growing economy, with living standards being raised every year. However, human rights violations are still a part of daily life in some part of China and can still be seen in the present time. The most controversial issues include discrimination, right to live and not to be subject to torture, freedom of religion, opinion, to fair public hearing, rights to family and the right of movement. (The Consulate General of The People's Republic of China, 2003),(Infoplease, 2009)
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The belief systems that have been given rise to in China are religions thought out for thousands of years. All of them are different from each other, but also interlaced. Many scholars and thinkers spent a whole life devoted to further developing a way of thinking. Certain religions a take small part from others, and in the case of Neo- Confucianism, it takes whole parts and fuses them together. Chinese people in history have shown their devotion to religion. They have also shown their lack of interest in corresponding with other nations. There are many reasons why they have chosen not to be influenced by the west, especially when it comes to religion. Even though Chinese people
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