Pest Analysis Of Mulberry Essay

(Choose a garment, which can be used to discuss fashion from the point of view of the consumer. This garment must be able to demonstrate how the consumer individually constructs their identity and conveys that identity through the style and styling of clothing. You should treat this garment as an object as a form of evidence, which can help you to explain theories of fashion discussed in the sessions. The intention of your analysis is to examine the ways in which we can ‘read’ objects and images, understand their meanings and explain them in the context of broader theoretical and social concerns. You should aim to be as analytical as possible. You may want to use further

In the last 150 years clothing styles and the creation of clothing has changed drastically. From only custom-made clothing being available to the wealthy to fitted style clothing of the Renaissance period, these changes from the past have influenced clothing style and creation in today’s society. With the rise in technology advancements and influx availability, people are able to create and purchase clothing much easier and quicker than those in the past.

Up to today, Smart Shoe and its competitors have a similar strategy. Today’s business environment being unique is too hard in textile due to the revolution of digital media. Everyone can easily reach what will be a trend in next season and the most popular designer’s collections. Every company force to applied these trends in their collection. Last decades customers follow the worldwide trends and try to choose trendy peace in their shopping. But more recently this habit start to chance. Buyers learned a lot of things from bloggers, stylists, trendsetters about the trends, and they try to create own styles. Nowadays being different and creating own style are become a

Defining fashion is extremely important in order to determine its influence on social class in society. The use of the word fashion here does not

Second, wearing certain products gives other people the image that they are set in a certain place in the economic ladder. For example, people who buy

Consumers’ tastes and preferences along with fashion trends influence the products in the marketplace. The ability to provide a compelling value proposition

Ever since the middle ages, social status was of great significance, attained through birth. Certain prestigious clothing was reserved for a high class, serving as a distinction between members of the population. Young Jee Han Joseph C. Nunes, a doctoral student of marketing , & Xavier Drèze, an associate professor of marketing, identify in their article “Signaling Status with Luxury Goods: The Role of Brand Prominence” that historically “sumptuary laws specified in minute detail what each social class was permitted and forbidden to wear, including the maximum price an article of clothing could cost” (Han). Take for instance the kings and nobility of France, who expressed their political power and superiority through use of luxury. Today, the situation remains somewhat similar: according to Sirgy in his “Journal of Consumer Research”, social class is “defined as when a consumer acquires market resources to accentuate their belonging to a specific social group, in order to display their desired identity or a part of their desired identity to others” (qtd in Signaling Status with Luxury Goods) . According to Young Jee Han, Joseph C. Nunes & Xavier Drèze, “today, anyone can own a purse, a watch, or a pair of shoes, but specific brands of purses, watches, and shoes are a distinguishing feature for certain classes of consumers”(Han), proof that

The definition of Brand Loyalty is when consumers become committed to your brand and make repeat purchases over time. Brand loyalty is a result of consumer behavior and is affected by a persons preferences. Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts). (Investopedia)

Identity can be defined as a form of social presentation that shows a relationship between an individual and an social world. There are many other reasons that an individual the need to express themselves and their identity and they mainly revolve around issues like social status, economic class, gender, sexual orientation, age, race, ethnicity, religious condition, recreation and individualism. With the use of fashion individuals we can either show or no show factors of their identities. This is done by transmitting visual messages about themselves, and according to Bennett “Fashion and visual appearances play a considerable part on informing notions of commonality” (2005: 96). With the help of fashionable items, “Individuals demonstrated their memberships to a particular social group, and their distance from groups who held a lower social position” (Bennett, 2005: 100). This can refer to Thorstein Veblen theory of conspicuous consumption that by consuming fashionable goods. The term refers to consumers who buy expensive items to display wealth and income rather than to cover the real needs of the consumer (Veblen, 1899).

Brand loyalty is the ‘Holy Grail’ to all marketing organizations. Marketing practitioners are consumed by it. They search. They try. They dream. They want to achieve the ultimate in brand loyalty, making it so airtight that no competition can lure their consumers from their brands of products. Unfortunately, there is no one-size-fit-all methodology. Competition is dynamic. There’s no way to accurately anticipate what the creativity of their competitors can bring to the marketplace, which can lead to

In nowadays, buying luxury brands is not only showing a sign of wealth, but also a kind of rewards for people’s hard working. Luxury products sell high market prices because of their designs, brand names, and the qualities. People want to buy luxury products because their quality is better than target brands. For example, the brand like Bottega Veneta is known for its traditional design of leather goods; their handbags are handmade in Italy. Comparing to Bottega Veneta to target brands, Bottega Veneta’s design will not easily out of style, but target brands will easily out of styles because their designs are relatively ordinary. However, in the recent year, some luxury brands’ reputation has gone done because those brands were shifting their factories to other countries and then shipping back to Italy just for the label. Technically, the phrase “Made in Italy” is not really manufacture in Italy anymore, sometimes this product 's qualities are not as good as before. There is a rising concern of whether these luxury goods really match with the expensive price tags.

Danier Leather Inc. is appropriately included as one of the industries top players because it has been able to achieve high sales by targeting the middle market of leather goods and accessories, a market in which there is currently little competition. The company designs, manufactures and sells its goods allowing it to effectively control costs of production while adapting quickly to changing consumer trends and providing high quality goods (Danier Leather Inc. 2006). Over the past several years, Danier has also developed a wholesale business, tapping into a different target market and has effectively made leather goods accessible and

Brand loyalty is a measure of the attachment that a customer has to a brand. This loyalty reflects how likely a customer will become a brand switcher. Brand switching increases when the brand makes a change, planned or unplanned, such as price, product features or an unexpected crisis. According to Aacker, there is a brand loyalty pyramid.

| Fabio Ciquera (FC), Abdullah Abo Milhim (AB), Karen Bacchus (KB), and Claudia alvarez kuzteer (CA),

‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’