Pest Analysis Of Target Corporation

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PEST Analysis of Target Corporation

Case 1
Project Management
MGMT6057 Contemporary Business Management
Professor: Albert Knab
Date: 9 October, 2014

Prepared By:
Sumiah AlGarni

Table of Contents
1. Introduction
2. PEST analysis of Target Corporation
a. The Entrance of Target Corporation in Canadian Market
b. Political Factors
c. Economic Factors
d. Social Factors
e. Technological Factors
3. Conclusion
4. References

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

PEST analysis of Target Corporation
Target Corporation is the second largest retailer and mass merchandiser. It`s an American Company which provide everyday essentials and fashionable merchandise

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