Pest Analysis

3657 Words Apr 25th, 2013 15 Pages
Economy Transdisciplinarity Cognition www.ugb.ro/etc

Vol. 15, Issue 1/2012

252-258

E-Commerce across United States of America: Amazon.com
Andreea Nicoleta DONICI, PhD Student, Andreea MAHA, PhD Student,
Alexandru Ioan Cuza University of Iasi, ROMANIA doniciandreea@gmail.com andreea.maha@gmail.com

Ion IGNAT, Liviu-George MAHA
Alexandru Ioan Cuza University of Iasi, ROMANIA ignation@uaic.ro mlg@uaic.ro
Abstract: Amazon.com has been during the time one of the most important leading force in ecommerce. Although during the years, the company had to face ups and downs, it did not stop her to become the most important pioneer in this industry. This article approaches the evolution of Amazon.com from a PESTEL, Porter`s five forces,
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United States of America is on 3rd place with 272, 1 million users, and it is also the region where people are likely to trust more e-commerce. The problem of confidence in online shopping is one of the most severe, consumers having doubts about the security of their activities online.

Figure 2. Internet Users in the World, by geographic regions, millions of users in 2011 [4]

As we can see, the number of Internet users increased, mostly because customers started to use it on their mobile devices. Technology is one of the most important factors in e-commerce industry, and has and it will change and improve in the future. As we can see, the number of Internet users increased and will increase furthermore, because customers started to use it on their mobile devices. [5] Environmental factors are concerned with the “green world”. More and more companies have started to have a personal signature, like “Please consider the environment before printing” when sending emails. Another example of environmental factors is the diminishing car use, because while they shop online they do not need to use their cars anymore. 2. Porter`s Five Forces Amazon.com delivers various products and services ranging from accessories, shoes, health and personal care, from electronics to books; under new, refurbished and used items categories. There are greater number 253

of distributors, publishers and manufacturers

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