Pest Analysis : PEST Analysis Of Sony Company

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PESTEL Analysis
Political
Sony has global operations each country has comes with different business rules and regulations Sony must follow when entering new markets overseas. Sony must also keep up-to-date with any changes in the rules and regulations.
Economical
Fluctuating exchange rates have a financial effect on Sony (United States Securities and Exchange Commission, 2017). Sony must closely evaluate the economic situation and must effectively time the release of a product when the economy is in good condition. Keeping in mind that competitors will also be quick to act on the status of the economy and will create intense competition.
Social
Sony has built a strong brand for themselves and is known as a quality, dependable brand of goods and services. Depending solely on their brand reputation isn’t something that Sony can do, they must constantly be well informed of the consumers wants, by analyzing the lifestyles of their target market and ensuring the products will fit the consumer’s wants.
Technological
Being ahead of their competitors is a key component in the technology aspect of Sony. Technology factors are crucial to industries to create the competitive advantage that is highly needed to triumph over competitors (United States Securities and Exchange Commission, 2017). Being thorough in research and development to bring innovative products before and with better quality than competitors is how Sony is going to retain their reputation. With new technology arising

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