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Pest Analysis

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1. Executive Summary

From humble beginnings in the 1970s, Ecuador's shrimp industry expanded rapidly and aggressively, targeting vital coastal ecosystems in which to build gigantic shrimp farms. Today, Ecuador's shrimp industry occupies 500,000 acres of former mangrove forests, salt flats and agriculture lands along the country's Pacific coast. After two decades of solid growth, in the early 1990s, viral diseases and challenges from the environmental community began to impede the development of traditional shrimp farming. Now, a new way to farm shrimp has evolved that protects shrimp from disease and protects the environment from shrimp farming, creating the possibility that shrimp farming could …show more content…

That number shrinks quickly. On the other hand, the maintenance cost increases, especially fuel, groceries and storage on deck. For Xavier’s case, he would completely drain the ponds to remove any plants and algae that had accumulated since and when the bottom of the pond was completely cleaned, he would then continue to use it. Although Xavier’s method makes the ponds more sustainable, he still cannot control the weather.
The principal buyer of Ecuadorian shrimp is The United States with a 42%, also other important buyers are: Spain, France, Italy, Netherlands, Belgium, etc. Exporters bought shrimps from packaging plants and then sold to processors in other countries. These exporters faced significant exchange rate risk and the uncertainty associated with exchange rates made exporters more vulnerable if they did not have prior knowledge of exchange rate market dynamics. Social Scenario

Social factors are demographic and cultural aspects of external macro-environment. These factors eventually affect customer needs and potential size of target markets. Typical examples of social factors are health consciousness, population growth rate, age distribution and career growth rates.

External Environment Analysis

Shrimp mariculture is profitable, but the profits usually are not earned by those whose interests are threatened and whose immediate needs are

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