Pest Analysis for South Korea

The consumer market for freshwater ornamental fish and related products in the US exceeds $700 million annually and is growing at a rate of nearly 9% per year

This paper is an analysis of the country of South Korea. Using the operational variables of PMESII-PT this paper will identify the current situation in South Korea and the countries current issues. The overall objective is to understand the motives of South Korea.

Neptune Gourmet Seafood is facing two major issues – an excess inventory problem and shrinking

In the Bahamas seafood is very popular whether its conch or fish and grits. Seafood is one of

Guy Mills provided the board with a summary of selected site and segment data (see Appendix 1), and reported that the decreased profits in 2009 were caused by the Site 3 problems, the decrease in market value, the strengthening Canadian dollar versus the U.S. dollar, and the increased feed costs. He also indicated that he expected the four sites to yield an average of 3.8 million kilograms (950,000 kilograms per site) of harvested fish per year, assuming that no further unusual losses were incurred. Given the current market conditions and the risk of having to decrease prices or lose export sales to the U.S., the board decided that the company should move into other markets and diversify into shellfish farming. No dividends would be paid for the next year or two to free up some cash to invest in new projects. The board directed Mills to investigate establishing shellfish aquaculture sites and develop a business strategy for increasing the profitability of the current salmon operations. They indicated that any proposed investment should generate a minimum after-tax return of 10% within five years. Shellfish Aquaculture Opportunity Mills explored opportunities for diversifying into shellfish aquaculture. He found two potential opportunities (a mussel farm and an oyster farm) and wondered which one should be pursued or whether both should be pursued. A summary of the costs and yields for establishing these farms is provided in

New England Seafood Company is a leader in the northeastern United States in harvesting and processing seafood. The company’s senior executives believe that there must be a change in the corporate strategy to maintain their competitive advantage, as foreign producers are affecting their current yields. Currently, New England Seafood Company operates in the Atlantic Ocean and Gulf of Mexico dealing exclusively in saltwater fish. Management feels that a move into the freshwater fish sector will provide the company with a new directive and future stability.

Another option with which Gerry could investigate would be for Red Lobster to offer to pay a higher price for lobster to boat companies in the Mosquito Coast in order for the divers to receive a higher salary cut. A possible advantage to this is that it would provide a better living environment for the divers. It is stated in the article that after the sacabuzos (middlemen), boat captains, and fish processors take their share of the money, what remains for the buzos is a mere $2 per pound of lobster fetched. Within a two week time period, this rate will amount to about $300. If the divers are trying to support families, $300 for two weeks is quite meager. By increasing the price that Red Lobster is willing to pay for wholesale lobster, the divers will benefit considerably due to a higher salary. Another advantage to a higher salary would mean that more individuals would be inclined to become divers,

On the coast of Maine, the dull roar of boat engines can be heard beginning at 3 a.m as captains and their crews set out in the pursuit of homarus americanus, a species otherwise known as the Maine lobster. Participants of this industry are fiscally motivated to endure unfavorable weather conditions and long hours, so that they may maximize yearly harvests. Due to their combined efforts this profession can be highly lucrative, allowing lobstermen to obtain an average household income of approximately $70,000 (Gulf of Maine Institute, 2009). Although geographically specific, similar data demonstrates that this industry offers employment opportunities that are otherwise unavailable in many Downeast communities,. For instance, in Washington County,

Initially, Red Lobster aligned itself as a restaurant whereby clients could get inexpensive seafood, in an approachable and casual dining setting. This strategy led the company to focus on price promotion and utilizing deep discounts in order to drive clients into the restaurants. This type of business consciousness caused clients to doubt the Red Lobster’s quality, seeing it as a dated, low-end restaurant that served frozen, mass-produced seafood. This type of reputation, coupled with the fact that the price of their products was relatively higher end on the casual dining arena, led to their client satisfaction rate stagnating.

Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at each restaurant by 20% or more. Granted, these are enormous gains and it will take a few years to realize their full potential, but for the reasons laid out below, we believe these gains are a realistic possibility.

The king crab of Phillips belongs to fresh seafood, which means it has huge market potential. Customers tend to buy food that is easy-cooked and fresh, which is a feature of the king crab product. The IBSS is a nation-wide trade show which could attract a lot of exhibitors and attendance. Making use of this platform could help Phillips to build its reputation and promote its products at the same time.

This paper will examine the Australian beef market, and whether it is an attractive market for South Korea to import from. An analysis of the current Australian and South Korean beef industries; the conditions required to produce beef most efficiently, following the Heckscher-Ohlin Model; tariffs that are involved with these trades, and the impact of the Korea-Australia Free Trade Agreement; environmental implications to Australia; as well as the cultural environment and geographic factor, will be discussed to determine whether South Korea is an attractive market for Australian beef.

A. Executive Summary: Neptune Gourmet Seafood is currently struggling with what appears to be a temporary problem of excess inventory. A combination of new coastline regulations and an investment in new fishing vessel technology and freezer trawlers has increased their average catch size while demand in the current segment has not grown as quickly. The Neptune management team is faced with a decision of how to clear out its excess inventory that is not moving fast enough under its Neptune Gold branding. My recommendation is to launch a mass-market product under a different product line in order to monetize excess inventory and position Neptune to capture more of the North American seafood market share. Going forward

The Boiling Crab is considered to be a restaurant business; therefore, the main focus of the business is to increase new customers and sustain the existing customers. The restaurant is also considered to be in the service business, so many customers expect a good service and food from this kind of business. Moreover, referring to table 1, the main focus of the business is in California because twelve locations have already opened, but the other four locations will be opened soon. Referring to IBIS World, the business location percentage for the seafood in California is 14.4% which is the highest percent in U.S. Therefore, the company focuses on the right location for the seafood restaurant.

Table of ContentExecutive summary3Corporate Background4Which industry or industries is the firm operating in?4Who are the customers?4Where does the company serve?5What needs are being satisfied by the company´s goods or services?5What are the company's distinctive competencies?6Which generic strategy in currently used by the company?7Country analysis and attractiveness assessment7Brazil PEST analysis7India PEST analysis12South Korea PEST analysis15Industry and Competitive Analysis-18Porter's Five Forces Analysis of Beer Industry in Thailand (as Consolidated Industry)18Beer industry in Brazil19Beer industry in India19Beer industry in South Korea20Company Situation22Problem/Key Issue22References24Executive summaryBoon Rawd Brewery is an