Pest Analysis of Nokia and Motorola and Their Marketing Mixes and More

Lee, Adrian. "40 Years of the Mobile Phone: Top 20 Facts." N.p., n.d. Web. 20 Oct. 2015.

Communicating with others has always been important. There have been different forms of communication over the many years like messenger's, letters, telegraphs, and even radios. With all those ways of connecting to others, none have been good or effective enough to reach out to the people one would wish to talk to. Our society has changed in a huge way and part of the reason for that change is the telephone, and as we progress throughout the years technology becomes even more developed and more influential to our society.

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

From the time of its invention to 1880, there were 50000 subscribers of the telephone. However, it took nearly a hundred years for the system to improve dramatically. The operators were eliminated because the users could now make their own connection without calling the operators first. By the 1960’s - U.S. Telephones total 80,969,000; world's total reaches 159,200,000; telephone companies were forming everywhere and by 1964, some 2,535 companies were in existence. The more the telephones improve, the more the people wanted more from it. In the twentieth century, the telephone is the main medium to reach just about anyone. It is also the favored medium of communication in the business world. Nowadays, the telephone system can be configured to suit a business' needs. At my job for example, the telephone has multiple functions. One is the paging system to reach someone; it can be used to make conference calls to multiple companies at the same time. With the invention of cellular phones, one can be reached anywhere in the world and be connected to the internet; as long as you have a signal of course.

A few centuries ago, there were only a few kinds of communication that people can use. They could speak to each other, they can use smoke as a means of communication to send their message from one place to another or they could use mail. Later on, they also had telegram. During the modern age, telephone is one of the most important inventions in the field of communications. It is a disruptive technology that had made other means of communication become obsolete. Nowadays, it has played an irreplaceable role in our

Since the beginning of the industrial revolution, the world has become a smaller and faster place. The time used to travel to far distances has decreased. The growth of new technologies, traveling and communicating has become simple daily tasks for many people. Through the growth of global communication, people have become closer to others across the globe, and business has gone world wide. One invention that came along with the technological revolution is the Cell Phone. Cell phones allow us to be reachable anywhere at anytime, letting us communicate even while traveling. As time becomes more valuable for people, the importance of accessibility to communication also increases. As with many things, new

In April of 1973, a man named Martin Cooper altered the way of communication for the rest of his days and many years to come. He possessed a dream that would better the way we conversed with one another from a distance. Back in those times, the closest thing to “cellular technology” was a car phone made by the AT&A Company but, Martin and his determined Motorola group yearned higher heights and deeper depths for communication- and thus the birth of the first cell phone was in process. Cooper wanted to exceed the limitations of just simple “car conversation”. After consistent tedious hours of production, lasting a several month long period of building, critiquing, and finalizing, the first cell phone was born. The first mobile device was

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

The creation of the telephone has introduced us to many new concepts to help improve it more. Telephones are used everywhere and you see them in local stores, pharmacies, hospitals, food places etc. The creation of the telephone also led to the development of the cell phone which is one of the top selling products to ever be manufactured. Thanks to Alexander, we are able to communicate with people that are anywhere and it has a huge impact on the modern world due to the fact that this way of communication is the most efficient and

Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.

From Nokia’s vision and mission statement it can be inferred that Nokia wants to be known for its credibility and to be a market leader again as it was before the year 2007 (Kess, 2014). Nokia understands that the company has to use innovation to offer products that are not yet

This paper explores how telecommunications started in the 1800’s and how we have developed this technology in the United State and other countries around the world. It will explain the development of the telephone, cable television, and the internet. There will be a brief history behind each technology and how they all tie into each other now. It will also explain how telecommunication has changed business forever, and will continue to change at an exponential rate. The telecommunication industry has many new jobs that will be explained in this paper. Telecommunications includes voice, video, and Internet communications services. The telecommunications industry

We are living in an electronic age. The whole world is taking a new turn with every fraction of time. It has given birth to globalization. The world has been contracted and concise at a tip. There are a lot of new means of communication which have made our life so simple and easy going. Mobile phone be the most used present-day phenomenon in this fast-growing time. Mobile phone is a revolutionary step in the field of tele-communication. We had the days when the telephones only served the purpose of communication through sound. Mobile phone has completely changed the concept of the telephoning. Now a phone is not only a mere phone but it is a lot. The mobile phone has changed how people’s minds work.

The market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing management's ability to build and maintain successful relationships with target customers. Company, its suppliers, distributors, and its competitors are also impacted by what is happening in the world. To succeed therefore, it is necessary to continuously monitor, anticipate, and adapt, to that environment, and wherever possible, shape that environment. The market environment consists of both the macro environment and the micro environment.

It is common practice to implement a low pricing strategy in order to gain a competitive advantage. Companies like Samsung and Xiaomi, both smartphone manufacturers, offer similar features in their smartphones but the prices of their products vary significantly. Most consumers might opt for the Samsung smartphone over Xiaomi due to the brand value. Higher brand value usually equates to higher cost of the product. Being a frequent Samsung user, I myself would prefer buying their phone with the assumption that even though it costs more, it offers better specifications. Like me there could be many more with the same mindset and they might believe that if Xiaomi claims to offer the same specifications at a cheaper rate, then there has to be some catch and the company is definitely compromising on something in order to fulfill customer requirements and still save