Pest Analysis of the Fast Food Industry Essay

770 Words May 15th, 2009 4 Pages
Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality, food safety and hygiene. This training, along with being made aware of the importance of cleanliness, continues throughout their employment. Another of their regulations they impose is in the food handling areas were staff must wear special aprons and hats to maintain hygiene, and also have to abide a strict washing procedure which is monitored on a day-to-day basis. Due to …show more content…
4 Technological Factors Smaller businesses tend to rely on technology that saves them time as energy saving equipment usually costs a lot of money. Technology, such as industrial deep fat fryers and high powered ovens, allow businesses to produce multiple items at fast rate therefore reducing time required per product and becoming more efficient. 5 Conclusion To conclude, the PEST analysis on the fast-food retail sector has revealed how large companies, in particular McDonalds, can deal with their environments in a far superior way than smaller businesses. Finally, the PEST analysis has shown the importance of using technology to increase profits. The major companies have invested more money recently on the saving of energy which makes the business more productive, and therefore make more money. Most of the smaller businesses have no resources to invest in the energy saving equipment and so try to concentrate on increasing productivity using much more ‘low-tech- technology. In the long run, it will be most probably be the investment in saving energy that wields higher results. Bibliography Baertlein, L. (2008, October 31). Reuters: Cost fears calmed by recession risk. Retrieved December 27, 2008, from Reuters:
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