Introduction McDonald Corporation is the world’s largest chain of hamburger fast food restaurant. There are over 30,000 McDonald’s restaurants in more than 100 countries and served an average of 50 million customer daily. A McDonald restaurant is operated by either a franchisee or by the corporation itself. The very first McDonald was open in Singapore in 1979 and today there are over 120 McDonald restaurants across the island which served 1.2 million customers weekly. McDonald employs around 9
market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. RESEARCH STRUCTURE Therefore, the purpose of the particular report is to structure the comprehensive Marketing Plan, for the new healthy menu range of the well-known fast-food chain, McDonald 's. The overall plan will include the Environmental and the Industry Analysis, which will involve the PEST Analysis
consultants has been hired to examine the fast food industry, in order to provide an industry analysis of the business environment, as this will give an insight of the industry’s current situation and recommend to our client of whether it will be a good market to enter. The following outline of the report will include a brief description of the industry, followed by the industry’s analysis that includes the macro environment demonstrated through a PEST analysis, the industry parameters, the competitive environment
A fast food restaurant chain that expert in fried chicken and is headquartered in Louisville, Kentucky, United States name Kentucky Fried Chicken (KFC). It is the world most across the board chicken restaurant chain which offers administrations to more than 12 million customers in 120 countries everywhere throughout the world. The organization is a subsidiary of Yum! Brands. KFC was presented by Colonel Harland Sanders in the early 1930’s. Colonel Sanders run a restaurant at the place where he grew
well-known brand name in fast food industry, dates back to 1940 when the McDonald brothers, Dick and Mac, opened a drive-in restaurant in San Bernardino, California. They came up with an idea of using an assembly line process to serve more customers in the same amount of time. In 1948, that idea turned out to be a success as the potato chips were replaced with the world famous French fries of McDonald’s. The real person behind the company’s history, however, is Ray Kroc (picture) (Fast Food Restaurant 2015)
Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today, eating out definitely is part of modern lifestyle, or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters, which in turn
Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History
1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s, which is considered a key player. Firstly, the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry, and its attractiveness for potential new entrants. Key players and
external forces. In-depth analysis on the strengths and weaknesses of Kingsford is done to have a clearer picture on what should be done to boost its revenue and profit. The analysis theories used are Porter’s Five Forces, PEST, and SWOT. There are a few important findings that require immediate attention. Kingsford is a superior product compared to
Analysis of Kingsford Charcoal (graphics not included) In this report, we will be analyzing the current performance of Kingsford in the marketplace and identify the main cause of revenue deterioration. Thereafter, a comprehensive strategy and marketing plan will be presented. We will begin with identifying current business orientation of Kingsford. Then, we will analyze its position in the marketplace and various external forces. In-depth analysis on the strengths and weaknesses of Kingsford