Tata Motors Essay

Tata motors is a reputed brand in the Indian Auto motive industry and also internationally. Tata automobiles are known for its quality and comfort especially commercial vehicles. Tata group is the parent company of Tata motors. Tata group have several business in all over the world.

Over the past decade, Tata Communications has evolved from a wholesale service provider serving the Indian market to a leading provider of A New World of Communications to enterprise customers and service providers worldwide.

There are 32 publicly-listed Tata enterprises and they have a combined market capitalization of about $122.34 billion (as on May 22, 2014), and a shareholder base of 3.9 million. Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.Many Tata companies have achieved global leadership in their businesses. For instance, Tata Communications is the world’s largest wholesale voice carrier and Tata Motors is among the top five commercial vehicle manufacturers in the world. Tata Steel is among the top 10 best steelmakers and TCS is amongst the top 10 global IT services companies. Tata Global Beverages is the second-largest player in tea in the world and Tata Chemicals is the world’s second-largest manufacturer of soda ash. Employing a diverse workforce in their operations, Tata companies have made significant local investments in different

The first advantages of going international for Tata is to achieve benefits of economies of scale; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. Its two largest businesses are Tata Steel and Tata Motors. Its Tata Tea, which owns the valued Tetley brand, also is one of the largest tea producers in the world. It ranked 6 on the

As mentioned earlier Tata Motors being the largest automobile firm in India, it is admired to be the most reliable and futuristic manufacturers in today’s world. Tata vehicles and their new cars are preferred globally for their advanced technologies and handiness with over 130 models of passenger vehicles and trucks which tend to boost the Indian market internationally. Tata Motors have various core competencies that further make it different from others in the market place. As stated earlier, a core competency for Tata Motors is the acquisition of jaguar and Land Rover in order for an expansion internationally, directly giving them an ultimate competitive

3. What is your assessment of the globalization and M&A strategies of the Tata Group operating companies, particularly Indian Hotels, Tata Tea, Tata Consultancy Service, and Tata Steel? What can one learn from the global strategies of these major Tata Group companies?

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Specializing in auto-mobiles, Tata started losing focus on its niche and went on to acquire new businesses in completely different industries massively. This included plans to invest $28 billion in steel, autos, telecom, power, chemicals, and more. Unfortunately, the lack of central strategy resulted in investments on the wrong industries, such as the Tata Teleservices (TTSL), a mobile telephony business. It yielded the worse negative margins amongst the whole of Tata Group’s businesses (Pannu, Singh, 2013 ). Another separate industry has it that Tata Steel was loaded with $7.4billion of liability for the acquisition of Corus. On its core auto-mobile business, Tata Motors now owned the American high-end Jaguar and Land Rover (PTI, 2015), which requires its attention to bring the brands back to heights when they were once owned by Ford Motors. Central strategy is crucial for the allocation of resources at the right time to right

Tata Motors is India’s largest passenger automobile and commercial vehicle established in 1945 Listed on the New York Stock Exchange in 2004. TATA Motors is best example that has a number of Acquisition, subsidiaries, Associate Companies and Strategic Tie-up. One can attribute the difference in the outcomes to the differences in approaches to acquisition process. TATA employed a method which is directly opposite to Daimler. The essence of this method lay in respecting the existing culture rather than imposing a foreign culture. The expansion continues with the Acquisition of Jaguar Land Rover, the world’s most respectable and iconic brands.

This quote by Jamsetji Tata explains why the Tata group was so successful throughout history from a simple trading company to a global conglomerate which makes more than makes more than US$ 103.27 billion (2014) and employs more than 580,000 people throughout the world.

The “World Truck” and higher capacity trucks to help Tata Motors to check competition from Volvo's Indian unit. The size of the deal makes Tata one of the major players in global markets increasing bargaining power with suppliers.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India. This was however met with some challenges, given the economic environment of India and thereby causing a delay of the launch by six months. The introduction of the “People’s car” created a new category/ trend of ultra cheap cars which then led to other auto makers

Since its establishment, Tata has shown a strategy of incremental change. Arguably, that point was important because so the group might vary within the current market. In the nineteenth – century steel was seen as an unprofitable section. Even more than 50 independent steel producers went into bankruptcy in the USA (Business Monitor International Ltd, 2010: 54).

Before taking a leap into TATA motors, lets separate TATA first, and a small introduction to India 's most trusted company. TATA is one of India 's largest conglomerates, and is also the most respected company to emerge in India till date. They have their main businesses and companies in almost seven sectors. it aggregates about 2.8% of India 's GDP. Now coming to TATA motors, it is the automobile manufacturer of the TATA group. And they manufacture vehicles for all types of people ranging from villagers to high-class businessmen. They have set the class apart. They have tie-ups with Jaguar Land Rover, Fiat etc. They are leading in the commercial as well as passenger vehicle sector. And to add more fame to their reputation they stand in the fourth place for tractor manufacturing in the world. They provide all sorts of help to the farmers and villagers as they are the leaders in providing machines for agriculture. In this project we will study and learn up close about this company and making of their features and strategies which make them unique to the world .