Pest in Brazil

4902 Words May 16th, 2006 20 Pages
INTUNES IN BRAZIL
THE ITUNES ONLINE MUSIC STORE FEASIBILITY STUDY

TABLE OF CONTENTS TITLE PAGE 1
TABLE OF CONTENTS 2
INTRODUCTION 3
MACRO ENVIRONMENTAL FACTORS 7
MARKETING MIX 5
HOFSTEDE MODEL ANALYSIS 6
BEHAVIORIAL IMPLICAITONS 7
CONCLUSION 8 INTRODUCTION The landscape of music industry sales has changed within the last 5 years with the changing technology innovations of computers and the dependency on the Internet. The issue of competition has leveled out due to the ability of services ands products being marketed globally using the Internet. Most importantly, the distance between "buyer" and
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This extended availability to all countries in the Euro-zone except for the Republic of Ireland, where the iTMS became available on January 6, 2005. These countries also pay €0.99 for songs, and all these stores share the same catalog and are available only in English. The French, German, American, and British stores are localized for their respective countries and have different catalogs. On December 3, 2004 the British Office of Fair Trading referred the iTunes Music Store to the European Commission because it prevents consumers in one EU country from buying music from stores in other EU countries, in violation of EU free-trade legislation (the immediate cause of the referral was because the €0.99 price charged in the Euro-zone equates to 68 pence in sterling, rather than the 79 pence actually charged there). The iTunes Music Store was launched in Canada on December 3, 2004 (where Canadian customers pay $0.99 (CDN) per song). In May 2005, the iTunes Music Store was launched in Norway, Sweden, Switzerland and Denmark, after about two weeks of speculation about these countries (and Australia) receiving the store. A major crowning achievement was in August 4, 2005, where Apple officially launched the iTunes Music Store in Japan on, with 1 million songs available, and 90% of songs are priced at 150 yen. This marked the first time the iTMS was introduced outside the US and Europe). In the next four days after the store had sold one million songs

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