Essay on Pestel Analysis: (Coca Cola)

614 WordsJun 24, 20113 Pages
PESTEL Analysis: (COCA COLA) Political The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. The company has monitored the regulations and politics in each country to maintain and protect their brand image by assigning the risks. Such regulations are made by governments such as the debates in India in 1990’s focused on banning and selling Coca Cola and Pepsi at government schools, universities and college and hospitals. The changes in laws and regulations, such as accounting standards, taxation…show more content…
The demand for carbonated drinks decreases and this pulled down the revenues of Coca Cola. The company established non-profit associations in universities to support the academic and sports activities they contact with over 400.000 student athletes in more 1000 education canters. Technological Analysis Technology is the main focus of the analysis where the introduction and the emerging technological techniques are valued. This creates opportunities for new products and product improvements in terms of marketing and production. As the technology advances, new products are introduced into the market. The advancement in technology has led to the creation of cherry coke in 1985 but consumers still prefers the traditional taste of the original coke. Company’s R&D departments also use advanced technologies to create and enhance new products. Customised technologies using naturally-occurring systems help company to deliver great-tasting beverages. Environmental Analysis The Coca-Cola system’s environmental commitments are focused on the areas in which they have the most significant opportunities to make a difference – water stewardship, sustainable packaging and energy management and climate protection. Coca-Cola vision is to advance a packaging framework in which their packaging is no longer seen as waste, but instead as a valuable resource for
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