Pestel Analysis

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You have to do a SWOT and PESTLE analysis of the company given to you.

* Please use the latest data from company website, annual reports, industry reports, news articles, etc.

* The data points/facts mentioned should be latest - not older than Jan 2013.

* 2 samples have been provided for reference of format, data presentation and kind of research expected. Please do not copy anything from the samples.

* The sources need to be authentic and valid:

* Wikipedia is not an authentic source * Anonymous Blogs/Academic sites/Student essays published online are not considered good sources. Avoid them. * You must have references for all your facts and data with proper intext.

* Do not copy from existing
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* Does your business have limited resources? * Is your business in a poor location?
Opportunities (external, positive factors)
Opportunities are external attractive factors that represent reasons your business is likely to prosper. * What opportunities exist in your market or the environment that you can benefit from? * Is the perception of your business positive? * Has there been recent market growth or have there been other changes in the market that create an opportunity? * Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?

Threats (external, negative factors)
Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. You have no control over these, but you may benefit by having contingency plans to address them if they should occur. * Who are your existing or potential competitors? * What factors beyond your control could place your business at risk? * Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits? * What situations might threaten your marketing efforts? * Has there been a significant change in supplier prices or the availability of raw materials? * What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales? * Has a new product or technology been

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