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Pestel Analysis Is A Marketing Framework Used To Identify

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PESTEL Analysis is a marketing framework used to identify and analyze the macro-environmental factors surrounding an industry or an organization. The frame work consist of five components: Political, Economic, Social, Technological, Environmental, and Legal. Political The Oil and Gas industry is heavily impacted by political factors by means such as tax policy, import & export, exchange rate, and so on. Below are most recent change in global political context. • The relationship between the US dollar and oil prices. When the USD strengthens, the price of commodities tend to fall.[1] • Through their influence (e.g. can drive price up or down, can manipulate oil market…), OPEC’s political decisions can greatly impact international oil and …show more content…

• The decrease in the use of conventional fossil fuels such as coal, shale gas, and oil sands. • The usual heated debate about environment preservation. http://energyfuse.org/elections-likely-to-worsen-calculus-for-canadas-beleaguered-oil-industry/ Technological A firm’s existence in the energy industry is closely related to how it manages operation cost, which explains why technology is so important. At the same time, technological advance in this industry is also required to take account of environment preservation. This is particularly challenging for firms in the situation where the market currently seems unfavorable (low oil price), which leads to decreasing profit and ultimately, less budget reserves for R&D. According to Lloyd’s Global Insights Oil and Gas Technologies 2015, the following technologies will prevail in the near future: Before 2020 o Automation o Enhanced oil recovery Around 2020 o High-pressure and high-temperature drilling and related technologies o Multi – Stage hydraulic fracturing 2025 and beyond o Subsea Robotics and other deep-water equipment o Downhole water separation and hydrogen sulfide removal o Laser drilling, rigless drilling, and other directional drilling improvements By 2030 Methane Hydrates extraction technology. Experts claimed that the development of this technology has tremendous influence on oil price. Environmental The biggest challenge is to

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