PESTEL Analysis is a marketing framework used to identify and analyze the macro-environmental factors surrounding an industry or an organization. The frame work consist of five components: Political, Economic, Social, Technological, Environmental, and Legal. Political The Oil and Gas industry is heavily impacted by political factors by means such as tax policy, import & export, exchange rate, and so on. Below are most recent change in global political context. • The relationship between the US dollar and oil prices. When the USD strengthens, the price of commodities tend to fall.[1] • Through their influence (e.g. can drive price up or down, can manipulate oil market…), OPEC’s political decisions can greatly impact international oil and …show more content…
• The decrease in the use of conventional fossil fuels such as coal, shale gas, and oil sands. • The usual heated debate about environment preservation. http://energyfuse.org/elections-likely-to-worsen-calculus-for-canadas-beleaguered-oil-industry/ Technological A firm’s existence in the energy industry is closely related to how it manages operation cost, which explains why technology is so important. At the same time, technological advance in this industry is also required to take account of environment preservation. This is particularly challenging for firms in the situation where the market currently seems unfavorable (low oil price), which leads to decreasing profit and ultimately, less budget reserves for R&D. According to Lloyd’s Global Insights Oil and Gas Technologies 2015, the following technologies will prevail in the near future: Before 2020 o Automation o Enhanced oil recovery Around 2020 o High-pressure and high-temperature drilling and related technologies o Multi – Stage hydraulic fracturing 2025 and beyond o Subsea Robotics and other deep-water equipment o Downhole water separation and hydrogen sulfide removal o Laser drilling, rigless drilling, and other directional drilling improvements By 2030 Methane Hydrates extraction technology. Experts claimed that the development of this technology has tremendous influence on oil price. Environmental The biggest challenge is to
Oil is the product that each and every one of us use. It can be used for fuel, heating and even cooking. The most often known for unstable price is crude oil or gasoline. According to the The Economist, The main reason for price shifts of oil is oversupply. The oil production in Saudi rose 10.3 million barrels per day. This increase is the effect of a new method that I being applied to oil extraction. This method is called fracking, fracking is where they drill into tight-rock formations then gradually turning horizontal for several thousand feet more. This results to accommodations to multiple oil wells. This new approved method of oil harvesting has raised the productivity gains and reduced the cost of harvesting oil.
A PESTEL analysis is a tool used to analyse and monitor the external marketing and environmental factors that have an impact on a company. Results can be
One of the biggest political and legal issues that affect the oil and gas industry is the cause of changing of present climates as there are a lot of harmful petroleum products that can cause damage to the environment such as carbon dioxide cause greenhouse gas, sulfur dioxide cause acid rain which could eventually be harmful to animal, planet and worsen illness and heart diseases… Another issue
Oil suppliers dig deep down to the roots to analyze and derive concrete solutions to carry on the rising market. The force of fracking in the United States is lifting the economy; the system has been a political game changer for the nation, creating job opportunities and investing money into the community. The United States is currently capable of competing with the global marketplaces at a high rate. This coordination leads to knowledge for on-shoring manufacturing, which eliminates the dependency on foreign oil. This significant groundwork is driving opportunities for innovators. The abundant supply of oil and the inexpensive cost leads to cheaper energy for consumers (Dews, 2015). Along with the low price for refineries,
The implementation of fracking has had a dramatic economic impact on the United States. The use of fracking in the last decade has increased the production of natural gas from shale formations by 10 times. (Issues) This has resulted in the United States moving more toward natural gas and away from coal to fulfill its energy power needs. In fact, one of the largest production growth areas of
Several oil-countries have been facing economic and political turbulence as a result of the crash in oil prices, and there is disagreement among OPEC as how to handle the situation. (Krauss) While this is happening, America’s oil production continues to rise, as it inches closer to becoming an energy superpower in production and consumption; and countries that depend on their oil exports face recession.
The energy industry is not any different than most commodity-based industries as it faces long periods of boom and bust. Drilling and other service firms are highly dependent on the price and demand for petroleum. These firms are some of the first to feel the effects of increased or decreased spending. If oil prices rise, it takes time for petroleum companies to size up land, setup rigs, take out the oil, transport it and refine it before the oil company sees any profit. On the other hand, oil services and drilling
“While the use of this technology has proven to be a game changer for increasing the domestic production of oil and gas
In addition to the US peak oil situation, the US Oil Drilling and Gas Extraction Industry faces heavy foreign market competition. In 2011, the US ranked 3rd in oil production, behind Saudi Arabia and Russia (Energy, 2012). Saudi Arabia’s OPEC governor expects Saudi output to rise steadily beyond 2030 with a 1.5 million barrel per day spare production capacity then (Energy, 2012). Russia holds the world’s largest
The gas and oil prices impact all the sectors of the economy; including transportation and
Some emergent countries have put a lot of effort to find new reservoir or find the best way to recover oil from deep seas such as The pre-salt in Brazil. America has high projections for the future with fracking. However, lower prices would put at risk investments in unconventional sources. For example, tar sands, shale oil, deep sea and fracking. Our forecast is that the crude oil price tend to slowly rise until the market balance it self to avoid oversupply especially because of the weakening in the global oil
Why should we worry about OPEC? Why do we need to get away from foreign oil? OPEC controls the oil prices on the world market. They can raise oil prices to benefit their bottom line. Last November crude oil prices went up 48 cents because Nigerian militants attacked a pipeline affecting oil production (“Oil Prices Find Floor”, n.d). It 's hard on Americans when the oil prices rise and it would be even harder if our foreign oil producers decided to stop trade with us. Not only would we be in danger of not being able to satisfy our wants, but our basic needs such as driving to work could be in danger. That is why this issue is a current geopolitical challenge for the United States.
In conclusion, using alternative energy technologies like solar power, we can have the luxurious to provide for everything from human needs to protecting the environment than why wait before it is too late. Fossil fuel not only harms the environment but also the current and future generations. Whereas, sources like solar power can save us from burning tons of coal, releasing harmful chemicals like carbon dioxide into the atmosphere, and prevent any kind of pollution. To sum up, large oil or energy source companies and communities must expand on the uses of renewable energy
In 2002, the Indian government formulated an “Auto Policy” which aims at promoting integrated, phased, and self-sustained growth of the Indian automobile industry.
A PESTEL examination is a system or instrument utilized by advertisers to dissect and screen the full scale ecological (outside promoting condition) factors that affect an association. The consequence of which is utilized to recognize dangers and shortcomings which is utilized as a part of a SWOT investigation. This also enables an association to distinguish the outer powers that could affect their market and dissect how they could specifically affect their business. It 's essential when undertaking such an examination, to the point that the variables