Pestel Analysis Thai Airways

How and to what extent the government does intervenes in the economy. Political factors can be tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors that are found in the JetBlue case are:

Political factors refer to the legal activities and political rules that may influence the business in some way. However, ASDA will continue to face many changing in the business for better or maybe worse when it comes to changes in government laws, for example, taxation and unemployment. The government is encouraging business to create or provide different jobs for the consumer this may affect or puts pressure on ASDA as they have to meet the all the government rules and regulation while continues to run the business according to the law (Worthington & Britton

The “ Battle Of The Air” has been used to describe current situation in the airline industry. The emergence of “ No Frills “ discount carriers such as Air Asia, Mahlindo, Firefly have threatened the survival of the traditional giants such as MAS, SIA, Thai Airways in the APAC regions and even the Big Boys across the continents such as United, Delta, Continental, Luftansa, Emirates and US Airway ( Myron J.Smith, 2012 ) face competition

The Airline industry today offers services to nearly every place of the globe. The following economic factors that include consumer behaviour, currency rate, purchasing power of consumers, oil price plus the inflation plays key role in deriving the country’s economy. According to (Macmillan & Tampoe 2000), Airline industry itself is a leading economic force in terms of both its effects on associated industries for example aircraft manufacturing, operations and tourism. In this regard, this paper discusses the economic factors that affect the decision, the board of Air Asia needs to consider before acquiring 10 units of Air Bus model A350-1000 to increase its fleet of long haul airplanes.

Political factors is an external environment in which a business functions. This is a type of external constraint for a business and are related to actions of governments. This factors can affect how the business operates. Political factors include politicians, who make important decisions. These can be done at national level at the UK

Passion Soles is a women 's only shoe store in Tacoma, WA. Tacoma badly needs an upscale shoe store for women because the current stores have an inadequate selection. Currently, women that need a special pair of shoes often must travel up to Seattle to find the right shoes.

Political force describes the impact of politics in marketing decisions. It takes into consideration the influence of a government that may affect the business environment. This includes the business cycle of a nation, monetary policy, fiscal policies, and trade policies. For instance in 2013 the Qantas Airlines was severely affected by the political unrest in Thailand which in result, caused a major concern for the organisations to generate adequate revenue in that particular region. In relation to that situation, Qantas also didn’t manage to obtain their desired target of revenue in the Middle East region due to the political instability that most Middle East country was facing from 2003 to 2010. In nut shell, the p;,political factor can relentlessly affect the airline industry at a particular region because people will normally think twice before deciding on their holiday location.

Thailand’s most important exports are tourism and manufactured products. Manufactured products such as: clothing, electronic parts and components, furniture, and jewelry account for 81% of the nation’s export volume. With seven million people going to Thailand each year, tourism accounts for 13% of the country’s total export revenue.

Economic Considerations: Thailand is great developing country because of the smart economic policies but political environment is not stable so there is effect for investors to pay attention much to invest.

The political factors are the factors that is related to the governments policy which can have an effect on their business. Most businesses keep an eye on any political factors such as any new legislations which have been introduced or any old legislations which could have

Political factors relate to way in which changes in the government and government policies can influence the business.

Research into Thailand showed that Thailand’s budget deficit narrowed to $4.2 billion (USD) from $5.1 billion (USD) in 2009. This demonstrates that the government is committed to meeting its foreign debt obligations and has not overextended itself concerning external borrowing. The baht (Bt) will remain strong against the United States dollar and the Bank of Thailand (central bank) will continue to intercede in the market if necessary to limit currency instability. Thailand’s banking sector is currently in a healthy state. It is adequately capitalized and has recorded strong profits in the last couple of years. Thailand’s political risk remains high due to the impending passing of the king and the difficulties that the prime minister has had with the House of Representatives. The economic structure risk is minimal even though the GDP growth has been low in the recent years, but Thailand has demonstrated a strong rebound in 2010 (Economist Intelligence Unit: The Economist [EIU], 2011).

Tourism trend within selected country 2 Thailand: even if with the political instability within Thailand, the Thai locals manage to do well within their tourist industry. This includes both inbound and outbound travelling and the main sources of tourists for both inbound and outbound tourists are from those ASEAN countries such as Malaysia, Singapore, Hongkong and Indonesia etc. due to the new entrant of low cost carrier such as Thai Lion Air, more frequent and regular travelling will help to bring international and domestic tourists in and out of Thailand. The growing trends and prospects for Thailand travelling industry is very good and

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

The financial statements are very useful to all this group of user. Explain each of them;