Pestel: Electric Vehicle and Tesla Motors Essay

Electric cars over the last several years have been a controversial topic. Companies have ran into issues regarding the batteries, pricing, and clearly competition with gas fueled vehicles. I noticed Tesla Motors a few years ago and instantly fell in love with their electric vehicles. Tesla managed to keep a very clean look with a sports car feel to their vehicles, and they are currently working on their new battery which is expected to last much longer. The price of their vehicles at the moment are priced higher than most average families can afford, but Tesla announced they are releasing a more affordable vehicle in 2017. Throughout the existence of Tesla they have made it clear they will not settle with just making vehicles that are in compliance with the laws set in place, their company will strive to make the best vehicles they can.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Opportunity: For the overall electric automotive industry and Tesla, they should improve its financial performance through government incentives to alleviate the problem of carbon emissions from its car models.

The company has formed a partnership with many firms. Its R&D department has teamed with Panasonic to develop more efficient, strong and long lasting batteries (Karamitsios, 2013). In addition, Tesla Motors have cooperated with OEM producers such as Daimler and Toyota. The Toyota and Tesla cooperation intends to develop electric vehicles, parts and engineering support.

Stehan further summarizes that potential electrical vehicle drivers are most likely to buy (lease) the Tesla Model 3 (about 55%), which is also the car people are most excited about (about 56%), and current electrical vehicle drivers would most likely get as next car (almost 40%). This suggests that Tesla stands out in consumer intersest, even above Nissan and GM. The Tesla 3 will be discussed more in detail further in this paper.

Tesla motor has had a quite a brilliant climb into the automotive world. Cars are synonymous with the American dream but the politics of oil and environment are raising question on how to fuel that dream. JB Straubel founder of tesla motors said that, “we are solving problems for our children our grand children, oil is a finite resource and eventually we have to find a

Electric cars have always been a thing of the future. The promise of a “green” mode of transportation is something that most people would love to have. Until recently, only a few manufacturers have even attempted the mass production of electric vehicles. The early attempts by General Motors (GM) in the 1990’s to mass produce electric cars mostly ended up in failure. Electric car customers were forced to deal with long re-charging times, a much lower range compared to gasoline powered cars, higher vehicle costs, and limited model styles to choose from. Though some were willing to make these sacrifices, the vast majority were not, which ultimately led to the end of electric vehicles 20 years ago.

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Tesla Motors is a very forward thinking company that interests lay more in the future than the present. The entire basis of Tesla Motors is the realistic theory that sometime in the next couple decades, the world will be completely empty of petroleum, forcing those who choose to use automobiles to switch to non gas powered vehicles. Being a company based on electric vehicles, as long as this theory comes to fruition, they are set to be successful. According to Tesla Motors’ website, their mission statement is to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. On the same lines as Tesla Motor’s mission statement, their vision statement is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. According to Tesla Motors’ mission and vision statement, it is clear to see that electric power is the core of what the entire company was founded upon.

The electric car's downfall is attributable to a number of factors, including the desire for longer distance vehicles, their lack of horsepower, and the ready availability of gasoline.

Introduction: Although electric vehicles save money they do not go the long distances a gas vehicle can go. They are also cheaper than gas vehicles and better for the environment!

Technology has been advancing since the turn of the century at an unparalleled pace with the constant announcement of new gadgets and innovations. Of the thousands of new technological advancements made in the past decade, the introduction of the electric car has been the most widely discussed topic. Electric cars are one hundred percent emission free and can replace the fire spitting, bone chilling sounds of a thunderous gasoline engine with the eloquent silence of luxury and speed. However, as with all things technological, electric vehicles have their problems. Electric cars have several benefits and could possibly replace gas cars in the future, but they are not refined enough to take over the world today because of a few technicalities

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

A recent major competitor of BMW is Tesla Motors, who has generated tremendous initial success in the automotive industry with its disruptive technology. It produces electric vehicles which are both innovative and sleek along with market leading specifications. With its impending Model 3 release, its first affordable electric vehicle for mass adoption, Tesla is

Due to the recent surge of electric cars in the automobile industry, the discussion between