Pestle Analysis Biman Bangladesh Airlines.Doc

If we want to analyse the political factors which impact upon the company we need to make a general view of the situation in the country. What are its law and requirements?

To evaluate the external environment of JetBlue airways we will use the PESTEL analysis. PESTEL analysis stands for “Political, Economic, Social, Technological, Environment and Legal analysis”.

Which of these forces and factors are the most important to the corporation and to the industries in which it competes at the present time? Which will be important in the future?

Although the charges greatly affect the economic status of various businesses, there are also competition effects that have resulted from these regulations.

It is clear from the list above that political factors often have an impact on companies and how they do business. Organisations need to be able to respond to the current and anticipated future legislation, and alter their marketing policy appropriately.

Economic factors – which include interest rates, economic growth, exchange rates, inflation and taxation changes (Nieman, G; 1998). The change the economy can have a major impact on the behaviour of the business. For example: inflation may cause a higher wage demand from employees (Herrigton, Kew & Kew; 2009).

Changes in external forces translate into changes in consumer demand for both consumer products and services. The company must prioritize to determined which factors may have the most impact and influence to the business. These factors are Political, economical, sociological environmental, and legal. Many of these factors are linked together. For example political, government legislation affect the economic factors (for example increasing the VAT). There are many models that can be used to analyze the external environment. LoNGPEST analysis examines the impact of each factor in local, national, and global aspect in the organization. It will help to where the company needs to focus and most important factors to have a sustainable and profitability in a long run(Hassanien, Dale, & Clarke, 2010; Johnson, Scholes, & Whittington). JD Wetherspoon LoNGPEST factors analysis illustrated in table format (see table 2.1). Identifying the key drivers for change is necessarily, this are the high impact factors likely to

Competition within the industry as well as market supply and demand conditions set the price of products sold.

5) The bargaining power of suppliers: The cost of factors of production (e.g. labor, raw materials, components, and services such as expertise) provided by suppliers can have a significant impact on a company's profitability. As such suppliers may refuse to work with the firm or charge excessively high prices for unique resources.

Demand for the product is determined by many factors, like pricing, quality, advertising and distribution.

For our week-long nutrition study, we decided to make three graphs: A bar graph, a scatter plot, and a box plot. For the bar graph, we wanted to compare protein, fat, sodium, and sugar because although they are not huge, we thought they should still be represented. As for the scatter plot, we analyzed our caloric intake per day throughout the week because we wanted to see how much we eat by day. And for the final graph, the box plot, we found the spread of how many grams of carbs we had per meal, as carbs is one of the biggest nutrition components.

Competition within the industry as well as market supply and demand conditions set the price of products sold.

Gallagher Construction and Development are based in north London. They are a property development and refurbishment company. They have been in the construction industry for about twenty five years. They have a workforce of twenty directly employed and about fifty self employed workers at the moment.

Legal environment – The pattern of laws, lawmaking activity, and litigation that can affect the success of the enterprise. This can involve legal considerations of patents, copyrights, trademarks, and other intellectual property; anti-trust consideration ; trade protectionism; product liability; environmental liability; and

            Other environmental influences, such as competition, may fuel the company’s desire to create more and better products that could well determine their location and standing in the global market. Increase in the number of competitors for the same line of products may mean that there