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Pestle Analysis On The Environment

Satisfactory Essays

PESTLE ANALYSIS
Pestle analysis which sometimes is also referred to as PEST analysis is used as a tool by companies to track the environment they are operating in. It gives a bird eye view of the whole environment from the many different angles one wants to check and keep a track of while contemplating on a certain idea or a plan
POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion
ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power
SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas
TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar
LEGAL: HUL has so far abided by all the laws pertaining to the land in regional as well as national level
ENVIORNMENT : First company in its vision statement to address the growing economic damage

4 Ps OF MARKETING
This process is one of the e=best ways of defining marketing mix, and was first expressed in 1960 by E.J.McCarthy
Product (or service)
Price
Place
Promotion

PRODUCT : These broadly include beverages, staples and bakery , spreads and dressings, ice cream and soups as well as meal makers.
The contribution of HUL in the various sectors is as given below:-
PERSONAL CARE HAIRCARE ORAL CARE COSMETICS HOMECARE FOOD BRANDS WATER PURIFIER
Lux

Rexona

Lifebuoy

Breeze Sunsilk

Clinic plus

Dove Pepsodent

Close up Lakme

Axe

Fair and lovely

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