Pestle Analysis: Safaricom

The use of PEST analysis can be seen effective for business such as their strategic planning, marketing, and product development. Furthermore, PEST ensures that company`s performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST have four factors which are Political, Economic, Social, and Technological. However, we use these factors to check how they interplay to the business or the activity of an organization.Using PEST analysis is important when a company decided to enter its business operation into new markets and new countries. In this case, using PEST will help to adapt effectively to the realities of the new environment and to make contingency plans for threats by preparing business and strategic plans (Byars, 1991; Cooper, 2000).

LexisNexis. (2011a). Rwanda; New Tigo Rwanda Boss Confident About Telecom Growth in 2011. Africa News, Retrieved from www.lexisnexis.com/hottopics/Inacademic

PESTEL analysis is widely used to better understand the external environment of the company. The acronym PESTEL stands for political, economic, sociocultural, technological, environmental, and legal factors. PESTEL analysis helps managers better understand the threats and opportunities a company faces.

Kenya was affected by colonialism in multiple ways. Although some of them were bad like taking away their land and changing their religious beliefs. Others were good like establishing schools and raising their average earnings.

The external environment can be easily assessed by using the PESTEL tool. PESTEL stands for political, environmental, social cultural, technology, economical, and legal forces. The PESTEL analysis for Qantas Airlines is as following:

When considering the brainstorming session, we are able to understand the prior knowledge about the lesson that the students have and based on this, the teacher is able to assess them accordingly. However, the limitation of this assessment is that not all students would answer the questions posed at them during this session thereby causing an inconvenience to the teacher as she/he is not able to assess them. Another issue that may crop up is the reluctance to share the chocolate among the peers, causing minor fights.

A PESTEL analysis which stands for political, economic, social, technological, environment and legal factors is an outline tool used by marketers to investigate and observe the macro-environmental in regards to external marketing environmental factors. A market environment is a marketing term that refers to factors and forces that affect a firm's ability to build and maintain successful relationships with customers that can have an impact on the

| High entry barrier to the industry because of large economy of scale, high CAPEX, and dominating market shares of big players

Throughout the 1960’s and the 1970’s, the world viewed Kenya with optimism. Portrayed as one of the few democracies in Africa, with government elections and nonviolent transitions between leaders, the country beaconed democratic prosperity. At the time, neighboring countries–Somalia, Ethiopia, Uganda and Tanzania¬–were involved in military coups. In a contrast to these states, Kenya was “the best Africa could hope for” (wa Maina, 1992). Even in 1992, the first multi-party elections since independence from British colonial powers mobilized Kenyan nationals. The country headed in the right direction with regards to liberalization of economic policy and a democratization of politics. However, an unintended consequence of colonial rule created

The country I am going to talk about is Kenya. Kenya is a country found in East Africa rising from a low coastal plain on the Indian Ocean to mountains and plateaus at its centre. Kenya’s capital is in Nairobi and its borders Tanzania, South Sudan, Uganda Ethiopia and Somalia. This makes a main entry of products to the landlocked Uganda. Kenya covers 569,140 square kilometres of land and 11,227 square kilometres of water, making it the 49th largest nation in the world with a total area of 580,367 square kilometres. Kenya became an independent state in 1963, after gaining its sovereignty from The United Kingdom. The population of Kenya is 43,013,341 and the nation has a density of 76 people per square kilometre. The currency is the Kenya shilling

Tourism in Kenya has expanded since 1963. People travel to Kenya because it is such a beautiful country and has the most spectacular wild life. I attended African

The environment is like a double-edged sword, providing companies opportunities but threats as well. Therefore, in an increasingly hostile marketplace, a systematic and careful environmental analysis is supposed to be considered by companies (Johnson et al, 2011). The macro-environment of a company can be analysed by the framework of PESTEL, which includes six categories: political, economic, social, technological, environmental, and legal (Johnson et al, 2011, Appendix A ).

External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.

PESTEL analysis is a method used to study macroeconomics - the macroeconomic environment of an enterprise. Otherwise, it is called the general segmentation of the environment. It defines the basic spheres of the environment, which are areas that have a crucial impact on the functioning of the organization. Also marks the future strategy of the organization through an in-depth analysis.

The paper seeks to understand the political, social and cultural variables that have thrown Kenya into the geo-political limelight insofar as the so-called ‘War on Terrorism’ is