Pestle Analysis: The Philosophy Of Starbucks Corporation

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Introduction

This report aims to analyse the strategies grasped by Starbucks Corporation that oversees its long term business capacity for growth, profitability and its external environment. The philosophy of Starbucks Corporation will be separated along the PESTEL analysis framework and the Porter’s 5 forces Starbucks Corporation followed by several imperative recommendations. Lastly, a conclusion will be made to conclude and evaluate the company’s strategic route based on the analysis of its external environment. Starbucks Corporation, otherwise known as Starbucks Coffee, is an American coffee company and coffee chain based in Seattle, Washington. It was founded by three university graduates schoolmates in the year 1971. However they later sold their company to former employee, Howard Schultz in 1987. Starbucks is specially known for its high quality handcrafted hot and cold beverages that emphasizes on a dark rich flavour and aroma. Currently, Starbucks Coffee is the largest coffeehouse company in the world with an astounding number of 22,551 outlets. Starbucks have even met Wall Street’s expectations by producing $4.8 billion in revenue. (Shultz, 2015)
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PESTLE is an acronym which stands for 6 factors that will affect the business externally. The 6 factors are Political, Economic, Social, Environmental and Legal.

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