Pestle Analysis for Singapore Supermarket

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

Firstly, I would like to explain what Corporate Social Responsibility is. “It is a company’s sense of responsibility towards the community and environment (both ecological and

The evolution of corporate social responsibility or sustainable responsible business traces its beginnings from 1950s, shows the modern era of corporate social responsibility or sustainable responsible business. Definitions corporate social responsibility or sustainable responsible business got expanded 1960s and late 1980s. After that till 1990 it had been properly defined and elaborated by lots of researchers and now it has been transformed with new and detailed frameworks.

Online Grocery stores: Over the last two decades, rising internet and mobile phone penetration has changed the way we communicate and do business. E-commerce is relatively a novel concept. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their

By implementing a curbside pick-up and delivery program, Publix will be able to create an advantage over its competitors by offering its customers affordable merchandise in a convenient and efficient way. Publix will benefit by attracting new customers and retaining existing customers who for physical, time sensitive, or other reasons cannot make it into the store to do their grocery shopping. Although Publix could potentially miss out on revenue made by customers making impulse purchases based on eye grabbing displays in the aisles or at the register , they will surely make extra based on the ease of clicking and selecting items. By clicking items to add them to their “shopping cart” customers may lose themselves in the ease of amassing groceries and end up spending more than they would have had they been inside the store.

The store could also develop an app in the long run where customers could send a grocery list to their cart from home that would come up on the display on the cart to make shopping a more convenient activity. At the end of the shopping session, the shopper simply walks out of the store with the cart where, at the door, the main reader receives a radiofrequency signal from the cart that supplies the main reader with the total sum of the purchases. The reader sends that total to a computer that charges the customer for their purchases on their credit card and sends an invoice to the customers’ phone within minutes. This will allow for grocery stores to be able to analyze customer preferences and buying habits in real time, which will allow them to be able to better tailor their selection to their customers.

The stock ticker sample for Whole Foods the company is WFM, which is the abbreviation of the full company name, Whole Foods Market. The stock ticker WFM is recognized by the National Association of Securities Dealers Automated Quotations or NASDAQ. Whole Foods Market’s NAICS code is 445110 which determines the company is involved within the supermarkets, and grocery store market (except for convenience stores). The Whole Foods company is listed within the grocery store industry (Yahoo Finance, 2016). This means that the Whole Foods company, while still being an organic product brand, operates in the form of pre-existing retailers and competitors. Whole Foods tries to compete within its industry by offering a wide, specialized selection of natural or organic foods and products to its customers (Sharma, 2015).

The ZapIt team assesses our product as a high potential product due to no competition. We feel while the age of the grocery industry (NAIC 44511) is old and our product is a young concept in a mature industry. The growth rate of the industry as noted in Figure 1, the Plunkett Research Ltd report entitled “Supermarkets and Other Grocery (except Convenience) Stores Industry (U.S.) Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2022, NAIC 445110” published September 02, 2015, we see a gradual increasing trend (Plunkett, 2015).

Corporate Social Responsibility are actions taken by a corporation that have positive and lasting impact for all stakeholders associated with the organization, seeking to strike a balance between profits and helping to establish lasting investment in the community (Carrol, 2015). In the 1980’s, then President Reagan challenged the business community to take on more responsibility to address social problems (Carrol, 2015). Socially responsible actions can benefit local communities as well as the greater societal good.

* Located in the Toronto Area, Grocery Gateway has been the largest online grocer since November 2001. They have approximately 125,000 registered consumers. These consumers shop online, picking their products from a selection of 6500 products that include dry goods, health and beauty products, alcoholic beverage, fresh produce and even frozen foods. The broad/generic industry is the food industry. The narrow product is groceries. The core product is food, the actual product is groceries delivered, and the augmented product is good customer service and convenience. Orders are to be a minimum purchase of 60$ including

Increase in online grocery shopping segment. As the market is heading to provide maximum consumer value by reducing time consumed for customer, online shopping or pick-up items trends got more attention from all players. Pressure from the new entrance like Amazon can change the game play.

The exploration of the government sponsored website, choosemyplate.gov was enlightening and informational. This webpage gives detailed information on the appropriate diet for someone who is conscious about health and wellness. The diet that is suggested is based on one that is conducive to someone who is a risk for heart disease. The suggestions made by the website emphasis the importance of fruits and vegetables, whole grains, and protein. The ‘choose my plate’ logo suggest that half of the daily calorie intake should come from fruits and vegetables. The website strives to be a user friendly as a government sponsored website can be; super tracker is an option allowing for users to track their calorie intake (eating) and output (exercise). This allows for anyone with access to the internet to track their net intake of nutrients. There are many reports that will analyze what nutrients are being neglected or over eaten. While these report options are a great tool for use. The input method is

Changing the way energy in buildings is monitored, controlled and consumed can bring down CO2 emissions and reduce costs (Faucheux & Nicolaï, 2011) .

1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue