Pestle Analysis of Hilton Hotel

Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both

Several factors as it relates to the Macro Environment can impact and influence Virgin Atlantic and its strategies. According to Pandey (2011) “PESTEL is a macro environmental framework used to understand the impact of the external factors on the organisation and is used as strategic analytical technique. The term PESTLE is an acronym for:

Travelodge is seen as a sociably acceptable hotel regarding to trust pilot, although there are many mixed reviews from that site and other sites such as tripadvisor. The use of social media can help attract customers

Ford is the second-biggest U.S based automaker (after General Motors) and the fifth-biggest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) in view of 2015 vehicle production.

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

PESTEL analysis is widely used to better understand the external environment of the company. The acronym PESTEL stands for political, economic, sociocultural, technological, environmental, and legal factors. PESTEL analysis helps managers better understand the threats and opportunities a company faces.

Pestel analysis consists of environmental factors that lead to the understanding weaknesses and strengths of the organization in an attempt to influence the organization’s success. The macro-environmental factors are political, economic, social, technological, environment and legal.

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

The exploration of the government sponsored website, choosemyplate.gov was enlightening and informational. This webpage gives detailed information on the appropriate diet for someone who is conscious about health and wellness. The diet that is suggested is based on one that is conducive to someone who is a risk for heart disease. The suggestions made by the website emphasis the importance of fruits and vegetables, whole grains, and protein. The ‘choose my plate’ logo suggest that half of the daily calorie intake should come from fruits and vegetables. The website strives to be a user friendly as a government sponsored website can be; super tracker is an option allowing for users to track their calorie intake (eating) and output (exercise). This allows for anyone with access to the internet to track their net intake of nutrients. There are many reports that will analyze what nutrients are being neglected or over eaten. While these report options are a great tool for use. The input method is

The political factor reflects to the degree where government’s role impact son the organisation’s operations in tourism and hospitality industry. The essential political factors including law, protection laws, tax rates and other situation along with political stability might influence the operation in tourism and hospitality industry. From global context, the political situation prevailing in UK can impact on the tourism. Situations are changing as terrorist threats are increasing and this is turning out to be a disadvantage for UK economy to work smoothly.

With this in mind, the PESTEL model was developed to give researchers and practitioners a framework in which to consider the broader business environment. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Furthermore, a PESTEL analysis is a technique that evaluates the potential impact of political, economic, social, technological, environmental, legal factors on an organization. This set of factors represents a broad set of industry and environmental considerations that any organization should make when designing strategic goals

Many hospitality industries are doing their best to be sustainable and green. Even though there are many issues hospitality industries are facing. Sustainability includes not only environmental issues but also preservation of local cultures. The industries are still struggling to find measurements and benchmarks for “green” operations generally and energy conservation specifically. Food service operations also face sustainability issues, complicated by guest interest in healthy food and local sourcing. Hotel industry processes and their related resource consumption in hotel operations have some form of environmental impact (Singh, Houdre,

External analysis of general environment will be done using PESTEL which refers to how the political, economic, social, technological, environmental and legal environment affects an organization. Below will be a diagram of PESTEL, followed by a brief explanation of each factor and their examples.

PESTEL analysis is a method used to study macroeconomics - the macroeconomic environment of an enterprise. Otherwise, it is called the general segmentation of the environment. It defines the basic spheres of the environment, which are areas that have a crucial impact on the functioning of the organization. Also marks the future strategy of the organization through an in-depth analysis.

PESTEL analysis is to identify and analyze the strategy and business environment, it is stand for Political, Economic, Social, Technological, Legal, and Environmental factors. This model is to assessing the current environment and potential changes. If