Pestle Analysis of TATA Steel

1030 Words Dec 16th, 2013 5 Pages
Analysis of Tata Steel

Tata Steel, established in 1907, is one of the world’s most geographically diversified steel producers, with operations in 26 countries and commercial offices in over 35 countries. Tata Steel, part of the Tata group, based in Mumbai, has exploits in various categories including tea, automobiles, communications, power and salt. It is estimated that the Tata Steel group produces 31million tonnes of Steel per year. Tata steel is the second largest steel producer in Europe, with the level of global steel production currently over 1bn tonnes, which is expected to increase to 1.5bn tonnes by 2015-2020. To expand from India into the global marketplace Tata Steel has made numerous acquisitions including Millennium
…show more content…
Steelmaking is a heavily polluting industry, and recently there has been a consumer driven shift in corporate values regarding environmental and social impact, favoring fair and environmentally friendly business. On their website Tata Steel states, ‘corporate citizenship means taking all necessary steps to maintain a safe, healthy and fair workplace for all our employees and contractors, protecting the environment, respecting and engaging with local communities, and maintaining high ethical standards wherever we operate.’ [4] Tata Steel’s new basic oxygen steelmaking gas recovery project aims to reduce co2 emissions by 240,000 tonnes per year, and dust emissions by 40 tonnes. These projects combined with the company values, give Tata Steel an eco-friendly image, which is becoming increasingly important in the current global marketplace.

Tata Steel is also conscious of it’s social impact in developing countries and cites ‘Community’ as one of it’s important values. Whilst the workers in India are paid low wage, Tata steel runs many Health, Education, and Agriculture programs in an attempt to contribute to local and regional development. Tata steel has introduced numerous health programs in India including ‘Lifeline Express’ [5], and offers a range of schooling and scholarship initiatives to encourage quality education. These programs also indirectly benefit Tata Steel as if their surrounding workforce is kept healthy and

More about Pestle Analysis of TATA Steel

Open Document