Pestle Report on Marks and Spencer

The main source of data presented in this paper is the official website of Marks and Spencer. The details of links are provided at the end of this paper under the title of References.

Marks and Spencer face many ethical issues in their daily activities and these affect the public and their business in different ways.

Marks and Spencer (M & S) was started by Michael Marks in Leeds in 1984 and later joint by a partner Tom Spencer. It is one of the largest retailer’s stores of U.K that sells clothes, home furnishings, food, gifts etc. and was formerly known as St. Michael. It has its markets in Europe, Far East,

Marks and Spencer’s main clothing competitors are brand name stores like TopShop, Debenhams and Next.

Marks & Spencer is founded by Michael Marks and Thomas Spencer. Since starting in 1884 by selling clothes for men and women, the company has grown in the UK and soon in the rest of the world they experienced tremendous market strength and even expanded their items from food, wine, beverages and household items. In the 19th century they expanded to more than 1,250 stores in the UK and major cities in different countries worldwide. It also gained more than 85,000 employees during this decade. In the mid of the 19th century, however, it is challenged by the competition that weakened their clothing and fashion for men and women, their popularity began to subside.

Stephen’s Retail Revival highlights the changes in consumerism that have emerged in the last two decades as a result of social, economic, and technological advancements. These advancements have challenged the traditional business model of large corporations, specifically in the way that brands need to reach out and retain their consumers. The mass amount of information that is now attainable to customers has made customers more knowledgeable and raised their expectations. Simply with the ease of communication, to both the company directly and to other customers, they are able to voice their opinion and concerns of the product. People have become more conscientious of their money because they are aware of their options; they no longer have to settle for less.

Analysis of Marks and Spencer of the turbulent background and market failings of the company in the 1990’s in comparison with today’s current successful marketing strategies, tactics and new direction of “Marks and Spencer”.

Mark & Spencer is a leading retailer that offers stylish, high quality and great value clothing for a wide range of audience (M&S, 2011). They are also offering other products and service such as homeware, outstanding quality foods and financial services. Mark & Spencer was established in year 1884 and introduced by a Russian-born Polish refugee who name Michael Marks. Mark & Spencer had operated it business from a stall and grown into an international company which have over 600 UK stores and serving 10 million numbers of

Marks & Spencer (M&S) is one of the leading retailers of the United Kingdom; with 24 million customers its high quality clothing, food, home products, and financial services are proven to be very popular. The company was first set up by Michael Marks; where he was later joined by Tom Spencer in 1894 where they opened a small head office in Manchester and now in 2016 it has 914 stores throughout the UK and 468 across Europe, Asia and the Middle East employing 82,948 people.

Marks and Spence targets customers with all age groups as well as all genders who have a passion for fashion. Nowadays, customers have grown a great interest on having healthy diets and ethically produced goods (Baker, 2015). As a result, M&S should focus on ways to attract their customers by producing goods and clothes ethically. This will allow the brand image to expand since customers would be seeing it as a better choice as it will be seen harmless to the environment. In addition, M&S should consider focusing on the younger generations as once Nelson Mandela had said they are the ‘children of the future’. Therefore, younger generations are the ones who spread brands the fastest by wearing them and advertising them among their peers.

Marks and Spence plc, also known as M&S is one of the major British multinational retailers headquartered in London. The company, founded by Michael Marks and Thomas Spencer in Leeds, is specialised in selling cloths and luxury food products. For more than 129 years, M&S grew from a single market stall to a giant international multi-channel retailer. Today, M&S is operating in more than 50 territories while employing almost 82,000 people. M&S worked hard to offer high quality products to its customers through its founding core values that are Quality, Value, Service, Innovation and Trust. By diversifying its stores, locations, channels and range of products, M&S reduced its dependence on the UK and broadened its international focus (Marks and Spence plc, 2014). The position of M&S in retail industry of UK remained unchallenged for many decades until the company started facing turbulence in 1990s. M&S emerged as a household name internationally by the early 1990s but the last part of the decade remained unfortunate for the company (Collier, 2014).

Marks & Spencer is a leading grocery store which has covered wider market place. It is the very well recognised organization which is established to flourish the service in terms of clothing, food stuffs, home ware and gifts, and accessories for this survival and growth of business. It is quite expensive but also maintaining the position in the top 10 in UK. Goods are tangible whereas services are intangible which provides satisfaction to the human beings. Marks & Spencer is one of the most renowned glossary retailer store which has understand the modern needs and desires of customers. It has played vital role in the service sector management. Though there are various retailed stores in UK and abroad but Marks & Spencer put them back and

Marks and Spencer 's problem stemmed from the failure of the company to understand that the market has changed and that its customers are constantly looking for fashionable clothes. Quality and value attributes, which Marks and Spencer built its corporation on are no longer the sole motivators for taking the buying decision. GAP, H&M, Top Shop and

Marks & Spencer (marksandspencer.com) is a UK-base, upscale, global retailer known for its high-quality, high priced merchandise. Operating in more than 30 countries, the company faces stiff competition, especially since the beginning of the economic slowdown that started in 1999. Costumer service became a critical success factor for Marks & Spencer. Other critical success factors included an appropriate store inventory system and efficient supply chain activities. To attract shoppers, the company had to reduce prices at its stores, which drastically reduced profits. Several other big retailers were wrestling with similar problems, including Kmart, which had to file

According to Marks and Spencer’s 2015 annual report, this year they have seen exceptional implementation in some areas of the business but implementation below their expectancies in others. M&S have achieved a number of the strategic priorities set out at the start of the year, becoming a more accomplished company with a considerably stronger infrastructure, but they experienced some implementation problems