Pet A Non Profit Organization

The Australian wine Yellow Tail engaged in cause-related marketing when they donated $100,000 to the Humane Society of the United States (HSUS); however, this effort misfired. The effort misfired because Yellow Tail did not do their homework before donating to a cause. If Yellow Tail had done their homework before donating to the HSUS, they would have found that Charity Navigator, a website that evaluates and rates various charities, has a “donor advisory” for the HSUS because of several issues found with the charity . When Yellow Tail donated to the HSUS, it made it seem like they were not honoring the hardworking farmers and ranchers that bring food and dairy to many peoples homes. It appears Yellow Tail wanted to donate to “celebrate animals” but it’s been a thought that The Humane Society of the United States seeks to abolish animal agriculture with its core mission of removing meat, dairy, and eggs from the American diet,

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

The abuse of Animals is increasing around the world, for personal and recreational uses. Animals are used in ancient and modern medicine to cure different types of illnesses and diseases. Animals are also being used for testing different types of hygiene products; which leave many of them are left scarred for life, while others are left to die in a cage. Animal rights groups around the world are working around the clock trying to stop this abuse, groups like People for the Ethical Treatment of Animals (PETA), and Humane Society of the United States (HSUS). Are working around the clock to make sure such practices stop. This paper will demonstrate how modern liberals view animal rights, and how animals are viewed within society.

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

A quick comparison to Vicki Hearne’s “What’s Wrong with Animal Rights?” to Peter Singer’s “Speciesism and Moral Status”, might indicate Hearne’s argument is stronger due to her strategic and effective use of emotional appeals (i.e. pathos). These appeals allow Hearne to connect quickly and easily with her audience. Hearne is also quite clever in terms of stressing her occupation as an animal trainer. However, after a swift comparison of the two articles, it is evident that Singer’s “Speciesism and Moral Status” offers readers a stronger and more valid argument. Both Singer and Hearne are arguing their position on animal rights and the extent of human involvement. Since Hearne’s article is primarily based on her attempt to persuade her

(Transition: PETA is one of many foundations that strive to be a voice for animals being the savior that they need.)

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

More than three decades ago Peter Singer heralded the need for a new kind of liberation movement, one calling for a radical expansion of the human moral canvas and more importantly, a rejection of the horrors human beings have inflicted for millennia upon other sentient beings, treatment historically considered as being both natural and unalterable. Often regarded as being the father of the modern animal liberation movement, Singer contends that the campaign for animal

In “The Case for Animal Rights,” Tom Regan emphasizes his philosophy on animal and human equality. After reading further into his work, he illustrates a societal system that belittles animals and their significance to our own existence. Regan conceptualizes that animals won’t have real rights unless we change our beliefs. We need to acknowledge a problem. After identifying the issue, we must recognize that there is a need for change in society. In addition, he also reiterates the importance of the populace changing the way they view animals. The way society views animals will create a snowball effect that will influence politicians to also believe in animal rights.

For example, PETA members took photographs of monkeys going through terrible tests at the Institute of Behavioral Research, which led to PETA, raiding these lab(s) (Hampson 3). PETA was influenced and encouraged to save the monkeys by Newkirk. PETA saved lab animals, abused animals and homeless animals and provided them protection and homes. PETA eventually bought a lot of land, which is home to over 150 animals where they now live and thrive (Rosenberg 1).

As a non-profit organization, our company has been profoundly doing well in helping raise money for families. Being with an organization which is committed to providing assistance to families in impoverished towns is very generous. Although, there is a concern I would like to address regarding using certain data we are using in our annual reports.The company uses pie charts to display data and prefers one type of pie chart over the other. I feel that we should use the pie chart which demonstrates the percentages.