Essay on Pet.Com Case Study

When marketing any kind of product, the producer should take in to consideration the elements that will impact their business. If they can come up with solutions to these problems then they products are more than likely to succeed.

The Jake’s Pet Land case study is an example of leadership and follower situations, highlighting the key points of each role within an organization. This case is a study on how the leader-member exchange (LMX) impacts the outcomes of workplaces. According to Daft, LMX is individualized leader model that explores how the relationship between leader and follower develops over time and how the quality of the exchange relationship affects outcomes (Daft, 2015, p. 54). The LMX in many cases is the foundation an organization is built upon, because of this comes a great understanding between management and subordinates. There is a massive difference between being a manager and an effective leader, and throughout Jake’s Pet Land case study this notion is very evident.

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

Advertising costs have risen in recent times and is becoming an expensive way to promote their

Global competition has a direct impact on Wal-Mart. Global companies offer competition for consumer business and companies within the United States and other countries who compete with Wal-Mart. The global competition for consumer business primarily takes place in the e-commerce domain that Wal-Mart dominates. Wal-Mart offers their consumers a convenient one-stop website with all the merchandise and products offered in the store, and some that are not. The exchange is significantly sped up by the convenience and availability of the internet. The internet allows transactions to take place at a faster pace than the standard face-to-face or telephone method. Target, a major competitor of Wal-Mart, also has a Website that is reached by consumers all over the world. This added competition, especially from a competitor in the same industry, forces Wal-Mart to keep their prices low while offering

Macy’s competes with many different retailers because of how they are formatted. Current competitors include Kohl’s, JCPenny, Amazon, and Sears (Exhibit 2). The

3. The marketing strategy of company is not so convincing because they can extend their product range with good

The US warehouse club and superstore industry includes about 20 companies; however the major competitors that Costco faces are Sam 's Club (owned by Wal-Mart), BJ’s Wholesale Club, and Meijer. The club superstore industry is so competitive that these four companies alone hold over 90 percent of sales. These superstores are able to offer competitive pricing because as large companies they can offer a wide selection of products and have purchasing, distribution, marketing, and financing advantages. Due to low margins, the profitability of these individual superstore companies depends on high volume sales and efficient operations. This is where Costco has been able to succeed and set itself aside from the competitors.

Costco, in conjunction with its subsidiaries, operates membership warehouses where a wide variety of consumer goods are sold wholesale. Both brand name and private-label products are sold across a vast array of merchandise categories, such as snack foods; dry/prepackaged foods; tobacco; alcoholic and nonalcoholic beverages; cleaning supplies: electronics; health and beauty aids; office supplies; deli and produce; and apparel.

By end of 90’s the company was dominant in many of the categories it competed in. The challenge was found in whether it can continue its dominance in it’s new, expanding product ranges and could maintain its dominance and synergy in its all categories on low and high price offering in hardware, home furnishings, office and house ware, while maintaining its management and corporate structures.

The advertising industry is a standout amongst the most productive ranges of business that means a widespread need all over the world. In order for a business to be successful, they most likely need advertising this is because advertising plays a big role in the business industry without it your business won 't succeed. Whether you 're introducing your product or services or even selling a product or want people to vote for you, will need advertising so as to get the general population to react to your product with a buy and view. For instance, Super Bowl is one of the most expensive times to get your brand and buy your commercial space as its busy during that time getting an ad during that time is perfect especially if you have the money and willing to your surge in business. In any case, there is significantly more to advertising than simply making an advertisement, you need to make an advert that will induce the viewer to have faith in your product, and it must be memorable if not then your organisation and brand will be soon forgotten. Furthermore, marketing industry sometimes go too far with their ads but advertising word any sort of exposure id great exposure this is because it makes it makes the company brand and name memorable. That 's why a few organisations will go to the controversial way to get a reaction from the viewer 's so, therefore, they will get exposure for the advert and will end up getting banned.

1) What are some reasons a firm might determine it should expand a product line? What are some reasons for contracting a product line? Why do many firms have a product mix strategy?

Although Publix has branded the industry with the value and quality of their products and services, companies such as Wal-Mart can give competition to Publix since they offer a larger variety of services and products besides food. Walmart’s focus “Low Prices Everyday - Save Money Live Better” leads the industry but their customer service level is nowhere near Publix’s.

Wal-Mart’s primary competition in US includes department stores of the likes of Target and Kmart. Costco offers competition to Sam Club format of Wal-Mart. In niche small markets, dollar stores are offering strong competition to Wal-Mart.

We had launched four products, comparably less than other groups which was five. Our products aimed for a niche luxury market with high technologies and expensive price. Rather than selling many products with different models, we planned to increase market shares of each specific models.