Pet Humanization

Decent Essays
The pet market is booming, in 2017, the Canadian pet care market will see rapid growth. Despite stagnation in the pet population, this indisputable performance was possible in Canada and was supported by the pet humanization trend. This trend has led to increased value sales as pet owners or as they call it, pet parents are increasingly willing to spend more on their pets who they have deemed members of the family. “The Pet Grooming and Boarding industry has grown considerably over the past decade thanks to rising pet ownership and changing consumer preferences regarding pet care. Pet "parents" (i.e. owners) have been purchasing a greater range of high-value services for their pets, contributing to the industry's revenue gains and overall growth” (Pet grooming & boarding in Canada market research | IBISWorld," 2017).…show more content…
Growth in this industry is expected to continue in the years to come. In 2017, IBISWorld reports that 39.7% of industry revenue comes from pet boarding accounts. Pet boarding includes services such as overnight care for animals, which typically includes accommodation, food, play time and exercise. This segment does not include overnight stays that pets may require after or during medical treatment. Over the past five years, animal boarding has increasingly diversified, with companies greatly expanding their selection of services. Although standard kennels are still common, following the recent trend, a variety of luxury pet boarding establishments has popped up that offer tiered
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