Pet Industry Market Size And Ownership Statistics Essay

The Jake’s Pet Land case study is an example of leadership and follower situations, highlighting the key points of each role within an organization. This case is a study on how the leader-member exchange (LMX) impacts the outcomes of workplaces. According to Daft, LMX is individualized leader model that explores how the relationship between leader and follower develops over time and how the quality of the exchange relationship affects outcomes (Daft, 2015, p. 54). The LMX in many cases is the foundation an organization is built upon, because of this comes a great understanding between management and subordinates. There is a massive difference between being a manager and an effective leader, and throughout Jake’s Pet Land case study this notion is very evident.

A pack of dogs is playing in a ditch which is in the middle of a busy road. Some people in the cars look to see if the dogs' owner is nearby and wonder why anyone would allow their dogs to play so close to danger. Some drivers seem oblivious to the motley assortment romping in the water next to the road. They all keep driving without another thought for the safety or lives of those poor creatures. Unfortunately, this is a common scene in many areas. Unwanted dogs and cats are dumped to fend for themselves because there just are not enough homes for all of them. Where have these unwanted animals come from? The huge population is attributed to out of control breeding due to irresponsible owners, breeding by

“Puppy mills create misery for dogs and pain for the unwitting purchasers of the animal, and they indirectly deny suitable homes for animals in need.”- Wayne Pacelle (President of the Humane Society of the United States)

There is more and more demand in the market for organic food. Lots of educated people are going organic instead of buying the regular foods that are full of pesticides and chemicals that are hazardous for human consumption. Since my product is 100% organic it can easily enter that market and satisfy those demands. Even though there are some grocery stores selling organic products there aren’t many suppliers. Therefore, my products have very little competition and I need to expand statewide and nationwide.

Do you ever look and all the puppies in a pet store and think, where did all these puppies come from? Well, the answer is: puppy mills. Puppy mills may sound like a cute, fun, happy place, but if you think that, you are wrong; it’s the opposite. Puppy mills should be made illegal because puppies and dogs are overbred, underfed, and tortured under the horrible conditions they are in. If you don’t know what a puppy mill is, it is an establishment that overbreeds, tortures, and underfeeds dogs and puppies. Puppy mills overbreed dogs, but that’s not all. Multiple dogs are put into tiny cages they hardly fit in and the dogs are underfed and starved. These puppies and dogs are “raised” in horrible conditions, and then are “shipped” to pet stores that may be near you.

Specific Purpose: To persuade my audience that the public is to blame for the pet overpopulation epidemic.

Puppy Pitstop LLC is a dog day care center that is located in Speedway, Indiana. This dog day care company was established in March of 2014. Puppy Pitstop LLC is a haven where dogs can play around and stay. Puppy Pitstop provides daycare, boarding, and grooming. Their daycare pricing is $23/full day from 7 am to 6:30 pm and $15/half day for up to 4 hours. Puppy Pitstop LLC is now under new management. Their facility has been newly renovated.

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

There is a varying degree of competition amongst grocery and club stores in the market for orange juice. Grocery stores provide consumers with a vast selection of orange juice products; however, individual club stores completely eliminate competition as they generally sign a contract with the company of their choice, and sell only that company’s product. The level of competition in these distribution channels greatly affects how Sunshine Juice Company decides to position its product in order to gain competitive advantage and brand recognition. Sunshine is currently ranked 2nd as lowest in price level in the club store market of three competitors, and 7th lowest in the retail market of 12 competitors. The company has considered retail price changes of either $4.49 or $3.99, both of which would impact overall sales volumes as the price would be far below the price of many competitors.

* With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences.

The new CRM application seemed to have many new features that would be of benefit to IBM Canada. On

An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)

“I think I could turn and live with the animals. They are so placid and self-contained,'; writes American poet Walt Whitman (Schellenberg 1). Yes, pets have been part of human culture throughout history, and in American households, they are more common than children. It is reported that 58% of U.S. households have at least one pet, whereas only 35% have children (Whitaker; Witherell 76). Owners spend billions of dollars each year on pet food, accessories, and veterinary care, but apparently pets give back, too (Schellenberg 1). Medical studies show that pet companionship offers concrete health benefits (Simross 14). While only in the past few decades have scientists become interested in the benefits of pets on human health

“A dog is a man’s best friend” goes much deeper than the phrase might initially imply. Recently many medical journals have begun to identify with the many and varied benefits of pet ownership. Men have always relied upon animals for work, transportation, and survival. As times have changed, man has begun to appreciate a different bond with animals. Gone are the days of animals running free outside around the homestead, for now animals are allowed inside and are considered by many to be an integral part of our daily lives! Medical studies have found that animals have a much greater intelligence level than originally thought. Through proper training and experience, animals are not only household pets, but also are becoming an accepted form

Market research indicates a specific and growing need in the area for the products and services Endeering Day Spa will offer in the market it serves. This market strategy will be based on a cost-effective approach to reach this clearly defined target market. This approach will utilize resources to create awareness of the spa and encourage customers to benefit