Peta Advertisement : An Analysis Of Pamela Anderson's Body Organs?

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The commercial by ASPCA has one message, and that is to protect and better the condition of life for national, farm, and wild animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that need a home with owners who will love and take care of them.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

“Against Meat” by Jonathon Safran Foer (2009, New York Times Magazine) is intended to educate current non-vegetarians on what vegetarianism is, the benefits of it in terms of health and animal rights, and also the struggles of consistently being a vegetarian. Although Foer does not specifically express what a vegetarian is we can assume he is going off the generally known definition of a person who does not consume the meat of an animal, as oppose to a vegan who does not consume any animal products at all. According to an article about vegetarian Americans, 5% or 16 million Americans classify themselves as vegetarian in 2015, compared to the 1% back in 2009, making vegetarianism a growing trend throughout the US (Raw Food World). Foer proves his opinion on vegetarianism by backing it up with facts from the USDA and his own personal experiences with his babysitter, growing up struggling with being a vegetarian that loves meat, and the decision to marry and raise his child vegetarian. Foer does, however, have a few gaps in his argument about nutrition, the costs associated with vegetarianism, and the lack of a definition of vegetarian.

“For most humans, especially for those in modern urban and suburban communities, the most direct form or contact with non-human animals is at meal time: we eat them. This simple fact is the key to what each one of us can do about changing these attitudes. The use and abuse of animals raised for food far exceeds, in sheer numbers of animals affected, any other kind of mistreatment” (Coats). The most effective method to stop this cruelty is to learn about where the meat comes from, by supporting the organic and family farms which will ultimately lead to the reducing the amount of animals that have to suffer (PETA). More than 95 percent of animal abuse in America occurs in the meat packing industry (Harper & Low). Animals suffer an unimaginable amount, they are raised to be killed, then bought and then consumed. In order to help fight back against the abuse, there needs to be a cut back on the amount of meat or poultry that is consumed. Seriously consider the option of becoming a vegetarian; by not eating meat, you completely stop supporting animal

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

To improve their articles support, the writers for Vegan Outreach should rely mainly on logos to back up their claim that animal consumption is morally wrong and that they should switch to a less cruel alternatives to source food. Although the authors do originally provide evidence throughout the text, their argument is poorly constructed. For example, in one case Vegan Outreach used a statistic without indicating from where they attained the statistic “...[b]y avoiding the meat of chickens, turkeys, and pigs, you can prevent the suffering of more than two thousand of these animals during your lifetime!” (11). The initial issue with Vegan Outreach’s document is that it fails to reference their work, the second issue is that it does little to reference the sample statistics of other animals, which makes their application of logos unreliable. In addition, this example statistic is not their

When given some context about the poster, namely it’s location in an affluent part of D.C. in the early 2000’s, I was able to understand this poster a little better. The main audience, well-off people who eat meat, may not have been the best audience to approach. The poster’s purpose, to turn carnivorous Americans from their

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

The Peta Ad is ineffective because it is trying to convince the reader to turn vegan but he's not giving a valid reason why since he is using child abuse as an example and he doesnt know the real meaning of it. For example in the Peta Ad it states, " Parents who allow children to eat meat are guilty of child abuse." This shows that they don't know the real meaning of child abuse because when you are being abused you are not happy but the children are happy eating meat. Child abuse is when they are harrassing the children and doing things against their own will but in this case they are eating what they like. Giving children meat is not child abuse because you are giving them what they are asking for, it would be child abuse if you do not feed

There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.