Each of these advertisements has the same goal The first advertisement, The Humane Society uses diction to motivate their audience to adopt their pets. The text states “Be a hero for animals”, the word “hero” makes the audience feel like they could have a powerful role in helping these animals find a home. The second part of the text says, “Don’t let another animal be a victim of cruel and senseless abuse”. The Humane Society puts the blame on the audience by implying they have been allowing animals to be abused. The text makes it seem like if the audience does not act now, animal abuse will continue. The audience will feel guilty if they do not adopt a pet. As for the second advertisement, it states, “Her life is in your hands”. Instead of putting the blame on the audience like the first advertisement, it puts pressure on the audience to donate to the ASPCA organization. However, similarly to the first advertisement, it incorporates guilt toward the audience. The text suggests the dog’s life is the responsibility of the audience and if they do not donate they would feel guilty about refusing to help abused animals. In the third advertisement, Peta says “If you wouldn’t wear your dog please don’t wear any fur”. It brings the audience to the realization that animal fur comes from defenseless animals like their own dogs. It does not bring guilt since it does not talk about the consequences of wearing fur; it simply suggests not wearing it. Near the end of the first advertisement, it says “act now” with an arrow and if it is clicked on gives the audience access to their website. The Humane Society does not specifically state what they want the audience to do to support animal rights but they leave a link with more information on how to contribute. The second advertisement does not suggest a specific way of standing up for animal rights. It gives the audience the choice of acting upon the situation. On the other hand, the third
In 2016, the United States spent 190 billion U.S. dollars on advertisements, almost double the amount of money on advertising than the next largest ad market (Statista). These ads advertise a multitude of different products. The ads are exposed to society in many different ways, from the breaks in between songs on the radio, to the ads shown online. Ads are targeted to a specific group of people, usually, the target demographic the brand wants to buy their product. Brands will often use women’s bodies in a sexual way to get people to stop and look at their ads. Over the last few decades, speakers and activists have seen advertisements becoming more sexual and more demeaning towards women. Activist Jean Kilbourne has been analyzing ads and has been bringing awareness to this issue for years through her four documentaries. In her documentary, “Killing Us Softly 4,” Jean Kilbourne asserts women’s bodies are often dismembered, portrayed with an unattainable, “ideal” body type, and despite advances in the women’s movement, the objectification of women in ads have gotten worse. The two images below illustrate these ideas.
The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as
First of all, the commercial has accomplished successfully of building its ethos (credibility). The ad is made by ASPCA (American Society for the Prevention of Cruelty to Animals), a non-profit organization that receives monthly donations for saving animals from being abused or ignored. (Wikipedia) From ASPCA’s website, you can find its organizational structures, annual financial statements, policies and positions, etc. It provides a transparent way to process and broadcast organization resources. By doing this, for a person who is trying to donate, he/she can make sure the money is spent for a good reason.
In the Arms of ASPCA When someone hears the song “In the Arms of an Angel” by Sarah MacLauchlan, the first thing that comes to mind is the ASPCA (American Society for the Prevention of Animal Cruelty) commercial. The commercial is produced by ASPCA, a non-profit organization, in attempt to receive monthly donations in order to save and prevent innocent animals from being abused and neglected. With the help of this commercial, the producers try to reach out to those generous enough to donate money to their cause, helping with medical treatment and food that is essential for the well-being of these animals to make them better. The ad uses real footage of unkempt animals in these shelters and on the streets with a distraught look upon their
The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that
Envision the average American household having a lovely time watching advertisements on the television when suddenly a commercial about animal abuse plays and they hear “Angel” by Sarah McLachlan. It’s the famous commercial that tugged at everyone’s heartstrings back in 2007 (http://www.redbookmag.com/life/pets/news/a41805/sarah-mclachlan-aspca-commercial/), but the reason for its popularity can be described with the elements of an argument. Indeed, an argument is being made with those sad puppy eyes, and it is one that’s being made to appeal the crying audience. The animal cruelty video by the ASPCA featuring Sarah McLachlan is an example of a successful advertisement for these reasons: it’s use of emotion, logic, and credibility.
Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many
The Value of Hunters In the United States, hunters are being interrogated by an ignorant organization better known as PETA, which stands for "People for the Ethical Treatment of Animals." I believe this uneducated group of people are lacking knowledge of what an avid hunter actually does. The definition of a hunter is not just a person that hunts. A true hunter is a skilled human being or animal that is willing to kill for an apparent necessity. Although PETA has over 3 million members and supporters, there are over 20 million active hunters in America. (Hunters against PETA) The amount of hunters are significantly higher than PETA members. PETA should not be against wild game hunters in America because of the economic growth, game population
PETA Ad Rhetorical Analysis PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar
Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.
There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.
PETA: Animal Rights Doesn’t it kill you to see a movie and see an animal get killed or just hurt in it? Good thing that’s all special effects. Back in the day, around 1966, movies didn’t always use special effects. Khartoum, a movie based on a holy war in the Sudan desert, directed by Basil Dearden and Eliot Elisofon, used horses a great deal, but did not use the special effects in order to not hurt the animals. Many horses died in the making of this movie, as well as others, even including a major hit, Ben-Hur. Today, there are many activist groups that fight for and about the unfair treatment and protection for animals in everyday life. The People for Ethical Treatment of Animals (PETA) is one of these groups. PETA was founded in
Ethos and kairos are two rhetorical appeals that this advertisement uses, referring to the credibility, or how trustworthy the source can be to draw more people to believe it. PETA itself is one of the largest animal rights organizations, having
“I’d Rather Go Naked”: Sexualization of the Animal Rights Movement I. INTRODUCTION The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.