Peta Advertisement Analysis

Decent Essays
At first glance, this picture seems harmless; a minor misjudgment from PeTA’s public relations team. However, upon further analysis, it is clear that PeTA is advocating for the assault, oppression, and removal of agency from women. This advertisement, with a picture of a cat laying on its back, paw outstretched to the viewer, face upside down, with the phrase, “GRAB A PUSSY!” in the design of an American flag, with the words, “Adopt a Cat From Your Local Shelter” below it, seems to have good intentions. However, when one deconstructs the imagery and meaning behind the words and image, the other meanings overshadow the importance of this message. Whether this ad had good intentions or not, this PeTA advertisement advocates for the assault, dehumanization,
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