Peta Animal Rights

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

Peta investigation found a farmer killing injured turkeys by beating them with a metal rod, leaving them alive and tossing them aside to slowly die. The industry deemed this act as legal and ignored the farmers beating the turkeys. Many turkeys were taken to the slaughter sick and half dead for being loaded on the transportation truck and given no water or food and traveling through unforeseen weather conditions. The final words of Alec Baldwin from the PETA investigation is when you sit down at your table, become a vegetarian for the sake of all the animals in the world. The problem with the animals continue to be abuse are people turning their heads to the abuse. The profits from the animals are more important than their treatment.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

imal abuse has been an issue since the 12th century when dogs and cats were commonly found roaming the streets. Today it has become an ever growing issue which ranges from household pets to farm animals such as cows, chickens, horses. Animal abuse also is not just in America, such as bullfighting in Spain which began many centuries ago as a sacrifice to the gods. Is still practiced today as a form of entertainment. This kind of behavior does not seem right in our everyday life and just seems wrong because animals should be treated with kindness and not hatred.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

Introduction, animals that are being tested safety of their products that’s been a subject of an intense debate for over 10 years. While, a lot of people that alleged animals, the remained animals are being subjugated by the research cosmetics companies all over the country/all over the world. Even though, the scientists frequently profit from animal research, I don’t think all the suffering, the pain, and the animals dying are worth just trying find out the human benefits from the products.

Take PETA for example. What was once a small animal activist group, now has over 3 million members and supporters worldwide. PETA stands for People for the Ethical Treatment of Animals. Their slogan is “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

PETA is an animal rights organization based in the United States. Much of the information on PETA’s website involving animal testing depict it as cruel and unnecessary. One page in particular

One of the key components of PETA’s self-promotional discourse is its repetitive use of the word “victory” and phrases that over-emphasize the extent to which PETA is “winning”. The amplifying effect of this repetition is enough to convince readers that if PETA is “winning”, then nonhuman animals must be “winning” too. But what exactly is PETA winning? At the end of each of the past ten years, PETA has compiled a list of all of its “victories for animals”. Consider some of the following headlines of

PETA is an American organization with headquarters in Norfolk, Virginia started in 1980 with the aim of protecting animal welfare. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in the clothing trade, in laboratories, and in the entertainment industry. They also work strongly against abuse of domestic animals and stray animals. PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. PETA brings to the attention that all animals are capable of suffering and go through pain just like human beings and their lives needs to be protected. PETA believes that all people should try to stop animal abuse whenever and wherever they can. Since 1980, PETA has campaigned to establish a global society in which humans consider the lives of animals and put an end to their suffering.