Peta Animal Rights

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

Recall the line, “Help control the pet population, have your pets spayed or neutered.” Famous game show host Bob Barker recited this tagline to conclude every episode of the longest running game show aired, The Price is Right. Although notorious for hosting The Price is Right for thirty-five years, Bob Barker is also a well-known animal rights activist. Barker didn’t become famous without enduring a few speed bumps in his life. However through his dedication, determination, and doggedness, Barker has built a reputation and has made himself an established figure in today’s society.

People for the Ethical Treatment of Animals or PETA for short is the largest animal rights organization in the world.

Brought up in the southern of China, I often heard about that people from there “eat anything with four limbs except tables, anything that flies except aero planes, and anything that swims except ships”. Nevertheless, I eat more fruit, vegetables, nuts, and whole grains but less meat to make careful choices for environmental protection. Similarly, Kathy Freston argues that animal agriculture is one of the top contributors to global warming. In her Huffington Post selection “Vegetarian Is the New Prius,” Freston lists how many emissions of greenhouse gases people make when they eat meat and illustrates the consumption of tree in animal agriculture. She effectively convinces her audiences that the livestock results in the most serious environmental problems and encourages people to lead a greener diet to protect our environment. However, ardent craving, poor health, and perpetual hassle and cost prevent all Americans from being vegetarian.

imal abuse has been an issue since the 12th century when dogs and cats were commonly found roaming the streets. Today it has become an ever growing issue which ranges from household pets to farm animals such as cows, chickens, horses. Animal abuse also is not just in America, such as bullfighting in Spain which began many centuries ago as a sacrifice to the gods. Is still practiced today as a form of entertainment. This kind of behavior does not seem right in our everyday life and just seems wrong because animals should be treated with kindness and not hatred.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

Introduction, animals that are being tested safety of their products that’s been a subject of an intense debate for over 10 years. While, a lot of people that alleged animals, the remained animals are being subjugated by the research cosmetics companies all over the country/all over the world. Even though, the scientists frequently profit from animal research, I don’t think all the suffering, the pain, and the animals dying are worth just trying find out the human benefits from the products.

In 2003, PETA (People for the Ethical Treatment of Animals) released a campaign called ‘Holocaust on Your Plate’. This display compared pictures of animals in a slaughterhouse against pictures of Nazi concentration camp. This campaign stemmed from Nobel Prize-winning author Isaac Bashevis Singer, who wrote: ‘In relation to them [animals], all people are Nazis; for them it is an eternal Treblinka’ — a death camp in Poland” (CNN, 2003). It’s meant to emotionally target the viewer, similar to a scare tactic. It was also deeply insulting to many holocaust survivors. I believe this was a poor decision on PETA’s part, and the bad definitely outweighed the good for everyone.

Take PETA for example. What was once a small animal activist group, now has over 3 million members and supporters worldwide. PETA stands for People for the Ethical Treatment of Animals. Their slogan is “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any

For years animal testing has been happening, with the same animals being used. Instead of using a variety of animals, science labs stick to certain species. PETA names the main core animals being abused are: mice, rats, primates, cats, and dogs. PETA has revealed mice and rats are used for more than just toxicology, they say:

Today the world is made up of many groups fighting for the same basic right: equality.Yet, the ones who are unable to voice their opinions or speak their minds are left in the dust and at the whim of others opinions. Millions of animals all around the world are being neglected, tortured, abused, and all for the benefits of the human kind. However, there are individuals and organizations who are determined to make a change for these helpless animals such as: Peta, American Society for the Prevention of Cruelty to Animals, Food Empowerment Project, and the list continues. Although, these animal activist groups are breaking boundaries that have never been broken before, there is still an argument for animal cruelty. The fight for animal equality is no different than the fights amongst our own kind. Nevertheless, many

Agriculture for meat and beef, eggs and dairy products are responsible for eighteen percent of all the greenhouse gas emission per year, which is more than the emissions of cars, planes, and trains together. And livestock and their byproducts are responsible for fifty-one percent of the greenhouse gas emissions worldwide and for up to ninety percent of water consumption in the U.S.. Thousands of gallons of water are used to produce beef, eggs and dairy products. More than half of the oceans are fished and two acres of the rainforest get destroyed every second for food production. Switching to a vegan lifestyle can decrease all these factors and make the world we live in now exist longer.

Animal rights is the philosophical belief that animals should have rights, including the right to live their lives free of human intervention. Animal rightists are philosophically opposed to the use of animals by humans. Some accept relationships with animals, such as companion animal ownership. Overall, this means that animals are not to use for food, clothing, entertainment, or experimentation. They are multiple organizations that support animal rights, but the most popular organizations are PETA, Humane Society of the United States, and the Farm Sanctuary. There is a famous quote from Mahatma Gandhi that states, “The greatness of a nation can be judged by the way its animals are treated.”