Peta Is An Organization That Fight For Animal Rights

This short yet powerful commercial video is released by ASPCA in 2007 to raise the awareness of animal abuse in the US. The commercial starts with a series of small clips of wounded and dirty animals in cages and boxes, some with visible scars in their eyes. While these clips are played, Sara McLachlan’s song “Arms of an Angel” is playing solemnly in the background. The commercial is aimed to persuade its audience to join and make donations to ASPCA for saving animals that are abandoned and abused by humans.

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

Many animals are tortured and killed just for their skins in order to make materials such as leather. In some cases these animals such as pigs, -

Animals are much more complex and innovative that should be given more credit than it should be. Now learned about the animal feelings exist, human could be too cruel in using their survivor coat, fur, for expensive souvenirs or fashion runway. The Born Free USA organization expounds in 50 million violently killed animals for fashion every year. Fur is believed to get from meat production, but ¨fur comes from animals who are factory-farmed or trapped purely for fashion.¨ Animal furs are obtained through gassing, electrocution, or neck breaking in traps. Imagined a full house of fully coated species trap in a cramp factory house, the animal of intelligence are thought to be under humane treatment, but the fashion factories say differently. Rifkin support of animal is simply a moral principle that every human should have instead of thinking as a superior intelligent

There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

For years animal testing has been happening, with the same animals being used. Instead of using a variety of animals, science labs stick to certain species. PETA names the main core animals being abused are: mice, rats, primates, cats, and dogs. PETA has revealed mice and rats are used for more than just toxicology, they say:

In today’s society, our bodies have become the front image in all aspect of our lives.. Healthy living styles and tips have exploded all over media across the United States. Veganism is one of the upcoming lifestyles that thousands of families around the countries have adopted into their eating habits. Beyond the health benefits of cutting out any and all animal products, veganism has become the face to animal abuse, especially in the produce, handbag, and makeup industry. Companies like People for Ethical Treatment of Animals (PETA) create projects and advertisements to encourage people to go vegan. Recently, PETA has connected with Traci Bingham,a famous TV actor, to launch a digital and poster advertisement. The advertisement displays Bingham’s naked body painted like the parts of farm factory animals used for produce in supermarkets. The advertisement “All animals have the same parts” seeks to use ethos, pathos, logos, and kairos to argue that animals such as cattle have the same body parts as people, and therefore are of equal value to human. Traci Bingham’s credibility with the sponsorship of PETA use the image of a naked woman to draw the desire of veganism to both men and women in an era of health, fitness, and equality.

PETA is a non profitable organization with approximately 300 staff members.However it has 3 million representatives and supporters,consisted in all parts of the world.PETA's slogan is that animals are not to be worn,eaten,abused,experimental victims

PETA (People for the Ethical Treatment of Animals) was founded as a non-profit organization in 1980 by Ingrid Newkirk and Alex Pacheco (PETA np). They first gained attention during the Silver Spring monkeys case, when Alex Pacheco, then a student at George Washington University, volunteered at a lab conducted by Edward Taub, who was testing neuroplasticity on monkeys. Taub had cut sensory ganglia (a nerve cell cluster) that supplied nerves to the monkeys' fingers, hands, arms, legs; with some of the monkeys, he had severed the entire spinal column (Carlson np). He then tried to force the monkeys to use their limbs by exposing them to persistent electric shock, prolonged physical restraint of an intact arm or leg, and by starving them (Carlson np). The idea behind this experiment was to see if monkeys could be induced to use limbs they could not feel.