Peta Research Paper

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

The Pamela Anderson Ad was said to be offensive and very controversial. PETA is known for using celebrities to attract the public’s attention but this ad in

The ad uses pathos, a rhetoric strategy to target the emotions of its viewers, by using a smoking toddler as the focus of it. Seeing a young child smoking a cigar will draw the attention of viewers of any age, gender, or race. The image will cause its audience to investigate the purpose of the ad. It makes people feel sorrow for the young, innocent child that doesn’t know what he is doing, and to feel disgust for his parents for their irresponsibility. Like most of their ads, PETA caused a lot of controversy with this image. Not only did people feel sad for the child but they were outraged at the ridiculous image. Now that PETA has their attention, they will investigate the purpose of the image. Its purpose could be of many things including: secondhand smoke, insufficient parenting, or cancer. When looking closer, they realize that the ad is meant to stop them and their children from eating animals by claiming that it results in the same physical diseases as smoking does. What they don’t realize is that using such outrageous content is how PETA gets their message across; The more controversial, the more people will talk about it and the more light that gets shed on the purpose of their organization.

Violence is everywhere in the United States of America. Many people in America and around the world have been a victim or know someone who has been a victim of violence. Over 22 million women in the United States have been raped in their lifetime according to the website, Victims of Crime. This number is significant. Advertisements could play a role in making violence more acceptable in our society. PETA, People for the Ethical Treatment of Animals, is known for having shocking advertisements. This pro-vegan and pro-vegetarian nonprofit organization has always been a topic of interest. Many of PETA’s ad campaigns are related to sexuality, violence, discrimination against how people look, and dominance over women. There are many

PETA’s main principle is that “Animals are not ours to consume, wear, experiment on, or for the use of our entertainment.” In layman’s terms, animals should be able live their lives without interference from humans.

In the United States, hunters are being interrogated by an ignorant organization better known as PETA, which stands for "People for the Ethical Treatment of Animals." I believe this uneducated group of people are lacking knowledge of what an avid hunter actually does. The definition of a hunter is not just a person that hunts. A true hunter is a skilled human being or animal that is willing to kill for an apparent necessity. Although PETA has over 3 million members and supporters, there are over 20 million active hunters in America. (Hunters against PETA) The amount of hunters are significantly higher than PETA members. PETA should not be against wild game hunters in America because of the economic growth, game population

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.

Take PETA for example. What was once a small animal activist group, now has over 3 million members and supporters worldwide. PETA stands for People for the Ethical Treatment of Animals. Their slogan is “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any

The interest group that I will discuss in this paper is the one of the most well-known animal rights groups in the world; People for the ethical treatment of animals, commonly known as, PETA. Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The group first came to

The ad I chose displays parts of nudity of five beautiful models that captions (we’d rather go naked then wear fur) which just states how five beautiful models that are high in fashion can say no to fur. This ad displays many types emotions on sadness and sex appeal. Its pitiful to know that animals are dying a cruel death just so people can have coats or fur to comfort their feet. This part of the ad appeals to the soft hearted nature of people who care dearly about animals. The ad also gives a bit of sex attraction with five beautiful models nude, not only or they appealing to your emotions but your sex appeal as well.

PETA has repeatedly stated, in many private interviews, how they are totally against animals, and that they are, in fact, a profit organization. During my research I found several statements made by PETA that shows the exact organization PETA really is, and many videos that are clearly set up. One PETA video of a pig farmer “abusing” one of his pigs can make PETA several thousand dollars. But its not true. Farmers do not treat their animals violently, there’s no reason to! They wouldn’t make a profit if they abused the animals on their

The PETA act is ineffective. The organization is using child abuse and obesity to their advantage by putting the image of an overweight child eating a hamburger and stating "feeding kids meat is child abuse". Anyone would know that there are different causes for obesity and meat would not be the worse. Therefor PETA used the picture and banners as a form of "attention getters" not facts.