Peta Mission Statement

ASPCA uses fear to get to people's emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA.

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

The truth about PETA, is that they do not want all animals to roam free. They want the population of dogs and cats to be reduced through spaying and neutering. They would like people to adopt animals from pounds or animal shelters, rather than buying from pet shops or breeders. They do claim to be the number one animal activist groups out there. Are they who they claim to be? What they don't advertise, is that

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

PETA, an animal rights organization, has been known over the past several decades to post racy ads. In June of 2013, PETA launched an ad with the purpose of getting its audience to go vegan. The ad is a photo of a toddler with a lit cigar in his mouth with the quote next to it, “You Wouldn’t Let Your Child Smoke. Like smoking, eating meat increases the risk of heart disease and cancer”. The ad included “Go vegan!” in the bottom right corner with the organizations logo next to it. PETA is trying to send a message to its viewers to stop eating animals. The attention drawing ad evokes an emotional response, contains logical reasoning and is from a credible source.

People for the Ethical Treatment of Animals or PETA for short is the largest animal rights organization in the world.

What comes to mind when you hear the song “Angel” by Sarah McLachlan? Do you get teary-eyed and change the channel like the musician herself? When I hear this song, the first thing that comes to mind is a bunch of wide-eyed mistreated puppies and kittens. Who is behind these television ads, if you don’t already know? The answer is the ASPCA. The American Society for the Prevention of Cruelty to Animals, was the first humane society to be established in North America back in 1866. The organization’s goals and mission statement is “to provide effective means for the prevention of cruelty to animals throughout the United States,” (The American Society for the Prevention of Cruelty to Animals). This non-profit organization’s focus is to get pets

In the United States, hunters are being interrogated by an ignorant organization better known as PETA, which stands for "People for the Ethical Treatment of Animals." I believe this uneducated group of people are lacking knowledge of what an avid hunter actually does. The definition of a hunter is not just a person that hunts. A true hunter is a skilled human being or animal that is willing to kill for an apparent necessity. Although PETA has over 3 million members and supporters, there are over 20 million active hunters in America. (Hunters against PETA) The amount of hunters are significantly higher than PETA members. PETA should not be against wild game hunters in America because of the economic growth, game population

Imagine this; You are wearing blinders next to your eyes, like the horses that pull the Amish buggy. You can’t see left, you can’t see right, you can only see straight forward to your set destination. This is how I imagine PETA and its followers when they wrote their most recent article about the FFA and their views about it. They only saw one view of the FFA and that was the only way they promoted it. You would think they would be thanking the FFA for all they do against animal abuse and their work of promoting animals as more than just “food” or a “project”

There are an abundance of homeless, abused, and overlooked animals in the world who are in need of care. In order to help these animals, the ASPCA, American Society for the Prevention of Cruelty to Animals, organization created a commercial in the intent to raise money for these animals. They are addressing the part of the audience who are animal lovers. While the ASPCA commercial has a noble cause, it uses depressing scenes of homeless animals to play people’s emotions and has a celebrity endorsement to build trustworthiness in their cause while giving very few facts to support the commercial.

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

According to the ASPCA website, every sixty seconds an animal is abused. Abuse can be in the form of beating, neglecting, or shearing for fur. Animal abuse is a crime that happens far too often in this country. Many cases of animal abuse go undocumented because dogs, cats, horses, birds, sheep, rabbits, etc. do not have a voice. Animal rights organizations try giving these animals a voice to stop horrible abuse. The Humane Society, ASPCA, and Peta display various images, choose specific diction, and express tone to motivate their audience to contribute to their campaign. These campaigns inform people through their advertisements about the issues occurring by using similar and different methods.

In 2003, PETA (People for the Ethical Treatment of Animals) released a campaign called ‘Holocaust on Your Plate’. This display compared pictures of animals in a slaughterhouse against pictures of Nazi concentration camp. This campaign stemmed from Nobel Prize-winning author Isaac Bashevis Singer, who wrote: ‘In relation to them [animals], all people are Nazis; for them it is an eternal Treblinka’ — a death camp in Poland” (CNN, 2003). It’s meant to emotionally target the viewer, similar to a scare tactic. It was also deeply insulting to many holocaust survivors. I believe this was a poor decision on PETA’s part, and the bad definitely outweighed the good for everyone.

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

They spend money to make money with their fundraising. PETA is known for their insane campaigns, and in their 2011 990 filing it is printed that PETA spent 7.6 million on grassroots campaigns. Yet it is not enough to save animals? Of course, they have more important things to worry about. Campaigns such as urging Ben and Jerry’s ice cream to drop cow milk for human milk!