Peta Social Capital

The People for the Ethical Treatment of Animals (PETA) is one of the most recognizable organizations within the animal rights movement, due in part to their attention grabbing antics and controversial advertisements. While PETA has been successful in creating visual rhetoric that generally appeals to the audience’s cognitive reasoning and emotions they are often not successful in catalyzing actual change in behaviour.

Social Cohesion is one way that the TV show Black Mirror builds the theme of wanting to feel accepted and the fear of loneliness. In Black Mirror’s episode Nosedive Everyone’s goal is to fake it until they make it. Social class is based on social media ranking, 5 stars. The closer to 5 you are the more popular and successful you are. The closer you are to 1 no one wants to talk to you and does everything they can to avoid you. You aren’t successful. you can’t own a nice car or house. Your score determines your life and the way people treat you. For example, Lacie is one of the main characters in the episode of Black Mirror, Nosedive. To become more successful and be able to get a better house she must improve her rating. Naomi is another main character that used to be Lacie’s ‘best friend,’ when they were little. Naomi is very popular, and happens to be getting married. Lacie posts a picture on social media which sparks Naomi and Lacie’s

PETA, though it does many things, has four main objectives. They focus on animal cruelty on factory farms, which are also known as confined animal feeding operations (CAFOs) and intensive livestock operations (ILOs). These farms are more worried about profits and high volumes of goods than they are about human health, safe food, the environment, fair treatment of animals, and the surrounding economy (Factory Farms). PETA also focuses on cruel treatment to animals in laboratories, in the fur trade, and in the entertainment industry (like Khartoum). They also work on projects helping birds, beavers, and abused backyard dogs, as some examples. To reach the public, PETA uses many tactics, including working “through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and direct action.” (PETA: Official Page). PETA tries to reach the public any way possible.

Social capital is the is the social connections that allow for social interactions in which an individual has opportunities to build bonds, help others out, and affect change for the better. When the social engagement is reciprocated, it can produce benefits for the multiple individuals engaged in the activity and so further the circumstance of the society.

Social capital is defined as the capacity of social institutions, such as families, churches, schools, or other community organizations to make an investment of attention and advice, support and concerned interest in other community members according to reformer L.J. Hanifan. As a dependent of the community social capital is applied to my everyday life. It helps me to obtain resources for my education such as scholarships, teaches me how to work together with my peers, becoming a positive role model to youth, and build trusting relationships with others in the community. Social capital is seen as a support group from leaders in the community.

I would say that Relay For Life is a good example of a social capital institution. Every person that is involved with Relay share's the common goal of raising awareness and money for a common cause. By being a part of an organization where you are surrounded by people with a common interest, not only can you benefit but the other people involved can benefit from it. I think that this is a great way to be engaged in civic life and to be involved with not only other people who participate in Relay, but also with other members of the community who benefit from all of the time and effort put into raising money for the American Cancer Society.

People for the Ethical Treatment of Animals or PETA for short is the largest animal rights organization in the world.

High social capital refers to the social connections which exist between people who shared their values and norms of behavior, which enable and encourage cooperation. According to Portes and Rumbaut, “since there are many families who do not possess the means to promote educational success, initiation of resources to

As one of the most well-recognized animal rights organizations, People for the Ethical Treatment of Animals, better known as PETA, uses different rhetorical techniques in order to convey their message that “it is the right of all beings - human and non-human - to be free of harm.” (peta.org) PETA has made a significant impact on the animal rights movement over the past 36 years through their persistence, campaigning, and advocating for animal rights. According to PETA’s website they focus their attention on the four areas which produce the greatest amount of animal suffering: factory farms, the clothing trade, laboratories, and the entertainment industry. “Creative appeals of an advertisement [determine] the persuasive style of the message content. Message content consists of what is stated in the ad as well as the manner in which it was said. Persuasive or creative appeals of advertisements have been depicted in numerous ways including fear, humor, sex, and intellectual appeals” (Bebko, and Sciulli 23). PETA fights for ethical advancements with regard to humane treatment for animals while attempting to elicit the same compassion a person would have for another human being. It is the goal of PETA’s unorthodox rhetoric in videos, exposes, protests and campaigns to acknowledge animals rights issues to

When discussing why societies are better with deep social capital, Putnam writes “dense networks of interaction probably broaden the participants' sense of self, developing the "I" into the "we” (Putnam, 1995, pp. 2-3). To me, this means that when people are not concerned with only themselves but also with others, things like peace building and community involvement occur. In terms of peace building, if social capital was dense and I had a high social capital level, when something intrigued me and drove me to advocate for peace such as ending violence, it wouldn’t be a fight that I was starting alone but instead the “we” would help fight this battle. For me, this means that if I really want to make a difference in this world, I need to be more involved and increase my social capital. By doing so, I can impact others to do the same and the chances of building peace as a community would be greater. Furthermore, the piece in the article where he ties the whole concept of social capital and its decline to bowling really hit home for me. When it is put in perspective in such a way that Putnam did to describe how even bowling has decreased in profits because people prefer now to bowl alone rather than a s a group or in a league, it really forced one to reflect upon their own involvement. (Putnam, 2010). If as a society and even myself we continue to not fully engage with others but rather masked by technology and our own life circumstances, peace will never be built. As someone who believes in social justice, I know that peace is something I want to help build and thus need to change my social capital

For this reading reflection on Chapter eight from Berkman, was based on social capital, social cohesion, and health. By the introduction of the chapter, it goes over the definition of social capital and its theoretical pathways that links into health. According to the text, social capital is being defined as “resources that are accessed by individuals as a result of their membership of a network or a group” (Berkman 291). For the theoretical pathways of social capital to health, it goes over the three group-level mechanisms merit that is relevant to health outcomes is social contagion, informal social control, and collective efficacy, where they all benefit to their group such as a community (Berkman 293). However, there is a dark side to social

According to the introduction of Better Together, Robert Putnam states in his book, Bowling Alone, that “over the last three decades involvement in civic associations…time spent with family and friends and neighbors, philanthropic giving, even simple trust in other people” (Putnam 4) fell at a rapid pace. He specifically asserts that these rates of social capital lowered “by 25 to 50 percent” (4) throughout those decades, which means that almost everybody in our society has been spreading apart from each other rather than working together to solve the growing issues of the world, and this phenomenon might continue unless we establish more social capital. Communities are also vulnerable to this occurrence, not only because they could collapse under poor leadership and distrust, but also because they could distance themselves from other communities. After all, Putnam claims in Better

PETA’s website have so many things that you can do and find out about and you have the options to volunteer, work at PETA, donate, or intern at PETA (PETA). The way that they do this is by having a big advertisement about animal cruelty and they also have plenty of pictures of animals being treated terribly because that way you can see their point of view and join them out of sympathy or common interest. In my opinion, I feel like PETA uses the prognostic and motivational frame. The reason for motivational frame is because they want to motivate you to join their protest events and protest against animal cruelty. There is this one incident where PETA wrote a letter to Homeland Security to stop the race because it is animal cruelty for forcing dogs to run more than a thousand miles in the ice cold weather (O’Keefe). They take action for what they feel are wrong and immediately take action to it. Also, I feel like their solution to everything is basically stop the animal cruelty by being vegan, treating animals with respect, and don’t wear them around your

Alejandro Portes discuss the controversy surrounding the actual meaning and effects of social capital. Confusion arises due its applications to manifold topics as well as its uses on different group of people. He provided the concept by Pierre Bourdieu and James Coleman which centered on the benefits of social capital on an individual or a small group. He argued that Coleman focused on the advantages yielded to individual and then expand them to the whole community with subtlety. This transition is not well-defined and thus put social capital at risk of becoming synonymous with all positive things in

PETA is a non profitable organization with approximately 300 staff members.However it has 3 million representatives and supporters,consisted in all parts of the world.PETA's slogan is that animals are not to be worn,eaten,abused,experimental victims