Pets.Com

PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have

Before small toy retailers feared Wal-Mart, Toys R Us used low prices and wide selection to wipe out hundreds of specialty stores throughout the 1960s and 1970s. Now competition from discounters Wal-Mart and Target Corp. has left Toys R Us struggling for profit and searching for ways to cut costs. The chain's profits began to fall and sales have remained flat.

“Live animals in general are what draw people into a pet store… the live is what gets people in the store and makes them want to stick around,” Wisebram said. “I think that’s

The product will be sold at the store in Little Rock, Arkansas, focusing on the zip code 72212. Considering the small size of my city, the geographic segment will focus on those individuals that live in the suburban neighborhoods in the area. Most of the people in this area are millionaires in their mid-50s without children so they treat their pets like they would their children because they consider them an extension of their family. Since these individuals love their pets much like they would their family members they will spend a great deal of money on them to ensure they have the proper care and treatment. This will hold especially true when it comes to their pet food. From my personal experiences, wealthy individuals have a tendency to purchase the most expensive items on the shelves for the simple fact they think it is better than all the rest. Needless to say, they will not have an issue paying expensive prices for an all-natural pet

Since most pet store animals are bred to make the cutest purebred, rather than making the animal healthy and stable to better the breed, a lot of genetic disorders occur with animal breeders, such as heart issues and epilepsy. There are usually too many multiple animals that the employees are taking care of, so they usually don’t catch a lot of illnesses that puppies can contract such as, canine distemper, parvovirus, and severe gastrointestinal disorders that they are prone to while at the pet store. The owner would then have to make the terrible decision of taking it back to the pet store or spend hundreds and hundreds of dollars on a treatment that might save their

Considering your company already faced a class action lawsuit for peddling unhealthy puppy mill dogs all the way back in 2009 and you still haven’t taken action to solve the problem really surprised me. Thankfully starting in 2010, dogs that came from puppy mills were no longer aloud to be sold at Petland. Even though the puppy mill problem was solved, that does not mean there weren’t any other problems that needed to be addressed.

PetSmart has been in operation since 1987 with a mission to serve pet owners, termed "pet parents" by the company across multiple product and service platforms (PetSmart.com.PetSmart Corporate: Company Overview. 2012). PetSmart's goal is to capture an ever increasing share of the dynamic pet market, which has 62% of households in the United States owning a pet, equating to more than 71 million homes" (PetSmart.com. Investor Relations. Annual Report. 2010); by providing pet owners differentiated choices and value across key categories: "food and treats, supplies and

Petco originally known as UPCO was started in 1965 as a mail-order veterinary supply business in San Diego, California. The name changed from UPCO to Petco in the late 1970s and began to expand their business. Their first store was established in Tigard, Oregon in 1980. Latter in the late 1980s the company had a major growth in retail when Petco acquired two pet supply chains, WellPoint and the Pet Department allowing them to expand their products. This allowed them to triple there store numbers from forty to one hundred and thirty expanding from Oregon to Washington and Texas. After that their store in Santa Monica California started selling fish and many other animals soon followed.

Representatives have approached breeder’s Own Pet Foods, Inc. from Marketing Momentum Unlimited, a marketing and advertising consulting firm. The reason for the meeting was to discuss the company’s possible entry into the retail branded dog food market in the Boston market.

Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it can be repackaged and offered as a frozen premium product, to picky pet owners via general retail distribution channels. Since the product is considered premium, it should fetch premium prices because of its ingredients and its claimed benefits to

The over-arching problem that Breeder’s Own Pet Foods has is which marketing-strategy would best serve as a vehicle for entry into the dog food retail business. Additionally, it has to select the most prominent geographic location (s) for distribution of its product. Another root problem component is how to get the supermarkets to stock and distribute this dog food since it is in the frozen category and may not appeal to traditional dog food buyers because they don’t readily associate dog food with frozen goods.

price point than the big 3, the company saw this as the perfect strategy to penetrate the saturated

Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652: Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.   The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additives or preservatives (Kerin and Peterson, 2013).   One of the challenges for Breeder’s Own is breaking into an already saturated market.   However, based on recent interest from dog food owners in organic, all natural, preservative free dog foods,

After careful review of each of the elements in launching this product, the following analysis can be determined. Zenith has to answer a specific series of questions in order to decide if their product of Show Circuit dog food will be a viable product. The market was in fact correctly segmented, although Zenith needs to see the shopping behavior of those willing to spend more on pet food. Marketing in a supermarket could inhibit the potential growth of the product. Because the market is already segmented and offered such a variety of dog foods, Zenith will have to market the product correctly and focus in on the benefits to be successful. Show Circuit needs to seek a position of a higher quality product in a different, more convenient location. It is important to play up how the location is a benefit rather than a detriment. This goes along with the sales program being successful. Show

In 2000, the company decided to launch a website, BestBuy.com. There, customers could shop from the privacy of their homes without ever dealing with sales representatives. The site was a