Pfizer Consumer Healthcare: Business Overview

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Pfizer Consumer Healthcare Introduction Identification & Description of Internal Function Data Collection Approach Company's Supply Chain Management Flow Chart for the process 1 2 3 4 5 The Company: Incorporated in 1849 -Market Leader in Healthcare Industry Reliable Marketing and Sales Netwrok Strong Research and Development depratment for a number of years. Patent protection for products Effective Supply Chain Profitable Organization with growth potential -Earnings Before Tax and Interest (EBIT) $18,684 as of 31st Dec, 2012 $15,755 as of 31st Dec, 2011 $11,212 as of 31st Dec, 2010 Pfizer Consumer Healthcare Introduction Supply Chain Management Pfizer Consumer Healthcare tThe Goals: Creating a Supply Chain Replenishment Model Enhance Traceability Improve Service Level Inventory Turnover Increasing Visibility Supply-to-Order Distribution / Logistics team coordination with Company and Global Sites Supply Chain Planning coordinates with Sales & Marketing Long range Planning: Use of Mathematical Optimization Technology (Evaluate Distribution Network to Create best origin and destination routes) Procurement Team: manages Purchase of raw materials, Substances, operation supplies. Fulfillment Management System: Supply of raw materials for over 50 manufacturing sites. Supply Chain Coordination 2 1 Identification & Description of Internal Function Pfizer Consumer Healthcare 1 RFIDs can increase the chances of identifying Counterfeit

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