Pfizer Internal Assessment

2837 WordsNov 28, 201112 Pages
ASSIGNMENT – INTERNAL ASSESSMENT OF PFIZER, Inc. Provide a brief description of your company and identify 3 general terms for each of the 6 categories of the value chain which could apply to your organization and explain how they are relevant to this analysis (18 items). Pfizer, Inc. is a pharmaceutical corporation with annual revenue of $ 67.8 billion (2010 Annual Report). It is traded on the New York Stock Exchange (NYSE) under the symbol PFE. It is also Dow Jones Component Company. The company is based in New York City, New York with its research headquarters in Groton, Connecticut. Some of its well know products include Lipitor (atorvastatin, used to lower blood cholesterol), the neuropathic pain/fibromyalgia drug Lyrica…show more content…
This strength can be categorized under the R&D functional area. 2) Selling Drugs Online and Accepts Discount Cards: Pfizer sells its products online through its “open for business” website. This gives its customers a 24/7 access to ordering products, accounts payable and accounts receivable. This strength can be categorized under the marketing functional area. 3) Green Buildings and Sustainability in Design: Pfizer is actively engaged in building state of the art pharmaceutical manufacturing projects that utilize new and innovative technologies to enhance the delivery of a quality project, as well as reduce the cost of producing high-quality medicines. At the Pfizer Biotechnology Ireland Monoclonal Antibodies Small-Scale Facility, Dublin, Ireland, in 2008-2010, it used industry best practices for sustainability and Pfizer’s green building guidelines that included the extensive reuse of existing assets, waste minimization procedures, recycling utilization in both construction and operations, the inclusion of energy-efficient fixtures and equipment, and minimized air change rates to meet comfort conditions and classification standards. This strength can be categorized under the production/operations functional area. 4) Six Sigma Initiatives: At Pfizer, the application of Lean Six Sigma principles (widely recognized Quality/Process Management Initiative) assures that capable and efficient work processes are used to manufacture and deliver
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