Pfizer Marketing Plan

9798 Words40 Pages
Executive Summary: The following marketing plan will focus on how Pfizer, the leading company in the pharmaceutical industry will perform in tough competition conditions. A brief introduction of the field of pharmaceutical will be highlighted along with a short introduction about the company and its history. A market analysis will be performed to study the different factors affecting the pharmaceutical industry as a whole and our company specifically. The market analysis will give us a clear idea about where we stand and the competition present in our market and the market share of each competitor compared to ours. SWOT analysis of the company will give us an indication of the strengths that we should maintain, the opportunities…show more content…
We listen to and collaborate with our customers to identify and make widely available potential new products. [pic] Performance We strive for continuous improvement in our performance. When we commit to doing something, we will do it in the best, most complete, most efficient and most timely way possible. Then we will try to think of ways to do it better the next time. We will measure our performance carefully, ensuring that integrity and respect for people are never compromised. We will compete aggressively, establishing challenging but achievable targets and rewarding performance measured against those targets. We wish to attract the highest-caliber employees, providing them with opportunities to develop to their full potential and to share in the success that comes from winning in the marketplace. [pic] Teamwork We know that to be a successful company we must work together, frequently transcending organizational and geographical boundaries to meet the changing needs of our customers. We want all of our colleagues to contribute to the best of their ability, individually and in teams. Teamwork improves the quality of decisions and increases the likelihood that good decisions will be acted upon. Teamwork sustains a spirit of excitement, fulfillment, pride and passion for our business, enabling us to succeed in all of our endeavors and continually learn
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