Pfizer Review Essay

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

In our experience with Pharmasim we learned that Marketing decision making must be very sensitive and responsive to everything going on in the industry which is very complex. Consumer responses to marketing tactics can be volatile and unpredictable and no idea is guaranteed to work well. Marketing is a matter of meticulous research, assumptions, planning, and volatility at times. Overall we took away two major points: 1) that it is important to consider the product lifecycle in evaluating how to promote businesses and, 2) that the “Sweet Spot” as a competitive advantage should be the greatest point of consideration when evaluating how to best gain leverage to beat the competition in the minds of

I work for a pharmaceutical company that is a research-based global biopharmaceutical company, Pfizer Inc. Pfizer Inc. is engaged in the discovery, development and manufacture of healthcare products and its global portfolio includes medicines and vaccines, as well as consumer healthcare products (Reuters, 2017). Pfizer Inc. manages its commercial operations through two business segments: Pfizer Innovative Health (PIH) and Pfizer Essential Health (PEH) (Pfizer Inc, 2017). Pfizer Innovative Health division researches and develops medicines and vaccines that help improve the lives of patients and consumers health with includes medicines like internal medication, cancer, vaccines, immunizations and other forms of diseases. Pfizer Essential Health

1. There are a number of types of materials and equipment needed for the administration of medication via the different routes. They all serve a type and purpose these include:

New opportunities always exist in the healthcare industry, and Pfizer can be well-positioned to take advantage of these opportunities. It recently acquired Vicuron Pharmaceuticals which gave it instant access to that company's two major antibiotics. In addition, the company's pipeline includes inhalable insulin—likely to be a popular alternative to the injectable form. The company also continues to actively support its over-the-counter mouthwash—Listerine—classified as a "drug" because of its antiseptic properties (McTigue Pierce, 2005).

Summary: In terms of total sales, Pfizer is the world’s largest pharmaceutical company that creates products that serve approximately 150 million people worldwide and sales of approximately $50 billion in 2009. Formed in 1849 as a chemicals business, it has realigned itself to become the world’s leading research based pharmaceutical company and has produced drugs such as penicillin, Lipitor, Viagra, Detrol, and Geodon and thousands of others throughout its history. Focused now on expanding its international offerings, it looks to China, India, and Russia as high potential markets. In addition to human pharmaceuticals, Pfizer has diversified into the animal pharmaceutical market that has augmented sales and profitability to

In the article “The Political Economy of FDA Drug Review: Processing, Politics and Lessons for Policy”, the author Daniel P.Carpenter discusses different aspects of the FDA’s drug processing system and the political effects that can alter the routes and outcomes of that process. The role of the FDA is often thought to be mainly focused on protecting the public from non-efficient drugs and that that is the reason behind its popularity. However, the article points out how this role is actually more focused on protecting the FDA’s own reputation; as a long-time FDA observer said, “The FDA is very responsive to what I would call ‘opinion leaders’ in the scientific and medical communities. It cares very much about what these people think as to how the agency is doing”. It is rather surprising and makes complete sense at the same time. I believe because the public often saw the FDA as a heroic agency that shielded them from harmful drugs with no concern of the outcomes. But this vision would certainly vanish if the

In today’s business world, production cost was an increasing concern for companies working to stay competitive in the global marketplace. The top management must search for a global solution to drive down costs and reduce difficult activities associate with inventory management and production management. Global sourcing aimed to exploit global efficiencies in the delivery of services and goods across geopolitical boundaries, including low cost skilled labor, low cost raw materials, tax benefits, and price breaks. Whelan Pharmaceutical was the best example to illustrate how the company chose the best manufacturing site for global sourcing from different perspectives.

The company’s roots go all the way back to 1973 and the company has since grown to have pharmacies around the UK, but also elsewhere in Europe and even Brazil. It has won a number of awards in recent years.

Merck has initiated towards combining functional departments with a core cross-functional structure that focused on strategies and implementation. For instance, Ray Gilmartin established the Worldwide Business Strategy Teams (WBST) in 1995. The WBST, which consisted of 12 or 15 members from the US Human Health, marketing and MRL’s internal group, focused on managing, improving efforts and coordinating therapeutic franchises worldwide. Cross-functional groups can promote resources for category drugs, decide if marketable drug be evaluated in Phase V studies, look at possible impact sales and push for initiatives. If cross-functional groups are designed and perform correctly, then they will be

The Pfizer case provides an introduction to external analysis. The case highlights the pharmaceutical industry, which has enjoyed extraordinary long-run profitability. The case also demonstrates how broad changes in broad environmental factors (i.e. demographics, technology, culture, etc.) have an impact on industry competition. The case is not especially complex, so it is not overwhelming as a first case.

“Helping people on their path to better health” is a quote used by CVSHealth, I first heard it during the orientation for my pharmacy technician job. I love this quote because it really defines my purpose for wanting to be a pharmacist in the simplest way. My journey to becoming a pharmacists consist of why I selected pharmacy as a career, future goals, and my backgrounds that will help me achieve the goals that I set for myself.

The costs of capital and capital structures for Pfizer Inc. and its two competitors Merck & Co. Inc. and Johnson & Johnson in the pharmaceutical industry are analyzed in this memo.

Introduction AstraZeneca PLC (AstraZeneca, AZN:NYSE, AZN:LSE) is one of the largest pharmaceutical companies in the world. It was formed in 1999 from the merger of Sweden’s Astra AB and UK’s Zeneca Group plc. Core Activities AstraZeneca is engaged in the discovery, development, manufacturing and marketing of prescription pharmaceuticals and biological products for important areas of healthcare: Cardiovascular, Gastrointestinal, Infection, Neuroscience, Oncology, and Respiratory and Inflammation. One of the key benefits of the merger between Astra and Zeneca is seen as their portfolio of new products in development: AstraZeneca call this their 'product pipeline'.

more and more biotech companies enter the market – connections with pharma to help through the maze of regulatory processes and clinical development