Pfizer's Strategic Plan Essay

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Pfizer Strategic Plan
Date Submitted: May 25, 2005 Pfizer's Strategic Plan: Overview
Executive Summary
Pfizer is a New York City based major drug producer, ranking first in pharmaceutical sales in the U.S., with 2005 revenues of 56.7 billion. With almost 60 billion in Revenue, Pfizer remains the industry's behemoth, overseeing the most ambitious research agenda for any company in the world. Pfizer's is spending on R&D supports 12,000 scientists. Pfizer's research increased 3 percent in 2004, to 7.7 billion, after a 2003 increase of 44 percent that is attributable to the acquisition of Pharmacia. At the end of 2004, Pfizer had 225 projects in 18 therapeutic areas under active development. Pfizer is studying 145 new
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"Pfizer discovers, develops, manufactures, and markets leading prescription medicines for humans and animals and many of the world's best-known consumer brands" (Pfizer, 2005). Pfizer is one of the Pharmaceutical industries most innovative companies. Pfizer is committed to developing and marketing value added products that improve the quality of life for all people.
Pfizer would like to see the products that they produce help people live longer, healthier, and more productive lives. Pfizer's products are available in more than 150 countries. Pfizer's fundamental business practice is about discovering, and developing medicines and making them available to the world. "Pfizer earns more than 57 billion annually" (Pfizer, 2005).
Vision Statement
To achieve our Purpose and Mission, "we affirm our values of Integrity, Respect for People, Customer focus, Community, Innovation, Teamwork, Performance, Leadership, and Quality" (Pfizer, 2005). Pfizer's company vision is the driving force behind all of the billions of dollars dedicated to Research and development.
Our Mission
"We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live" (Pfizer, 2005). This mission is inclusive of all Pfizer employees, from the legal, sales, marketing, accounting, logistical teams etc.
Our Purpose
"We dedicate ourselves to humanity's quest for longer, healthier,
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