PharmaSim Project

1019 Words Dec 18th, 2014 5 Pages
PharmaSim Project
Notes / Tips / Questions / Ideas
General Case Notes
The objectives and goals of Allstar are to look for new opportunities in emerging market with support from healthy and growing cash flow, to introduce new product, to maintain leadership and to maintain long-term profitability and market share in an increasingly competitive and changing environment.
Certain measurements are introduced to weight the success and progress of the objectives such as feedbacks from customers and retailers, keeping tracks on our marketing report and purchasing and analyzing the marketing research reports.
With increasing budget Allstar has, high market share in cold category and leadership in this market are promised.
Limitations on product
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ing track of not only what we did, but also why we did it, and what results we concluded from them
How do we envision the written paper, what will it include
Decisions
Analyses
Results
Marketing activities
Lessons learned
Summary

Ideas for breaking up the project
Each team member will choose one marketing objective and handling everything for it
Price comparisons
Market demand
Channel anlsysis
Choosing one aspect of paper and focusing on all products and competitors so the material is available when the time comes to write the paper
Pricing
Maketing
Promotion
Focusing on certain competitors and handling everything
One handles Allround products and other team members divide up the competitors
Each team member keeps notes on performance and positioning of competitors

Ideas for organizing the power point presentation
Idea #1
One slide for strategies/decisions that we used that were effective and why
Describing what we believed were critical during the simulation
What information or research led you to make each decision
Explain why they were effective
Second slide for strategies/decisions that could have gone better and why
Describe one or two missteps we would like to go back and change
Describe why these decisions were not ideal
Describe their negative impact
Third slide to identify one marketing principle that the simulation reinforced
How the importance of this principle was highlighted by the simulation
Fourth slide for reviewing our original marketing plan

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