Pharmasim Case

Expectorant – D.Q. should understand that expectorants will not so much cease coughing, but rather loosen the bronchial secretions so that they can be removed when he coughs. D.Q. should know that expectorants can be found in many OTC products, and that the most common one found in these products is guaifenesin. Adequate water intake is important when taking an expectorant as it will assist in its effect (Kee, et al., 2012)

Allstar Brands’ brand management team will make decisions based on the assumptions gained from corporate standings and market research. Allround cold medication will capitalize on its high brand awareness and solid market share to increase revenue through promotional allowances, product diversification and bigger direct to consumer promotions. Our primary focus is direct channel distribution to mass merchandisers, large grocery stores and chain drugstores. New product reformulation for children’s medicine and adult capsule are expected to increase market share and long-term profitability. We predict a reduction in advertising costs due to strong brand awareness.

After a period of declining sales for Allround, we increased the advertising budget to be consistent with our competitor’s budget. We decided to be very consistent with our strategy over the ten periods; however, in hindsight we should have implemented a more dynamic strategy that factored in the changing

Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market, by analyzing its strengths, weaknesses, opportunities, and threats. There is also a proposed 10 year goal plan and strategy to establish Allstar as the industry leader of the OTC cold remedy market, while maintaining long term sustaining profitability.

4. Keeping your nasal passages open at night with nasal sprays or allergy medicines, if needed.

They are available in tablet form, syrup, nasal sprays, capsules, suppositories, and skin patches (Canada, 2009) (CAMH, 2010).

The grocery store shelves are filled with many varieties, sizes, and brands of the same item. There are numerous kinds of popcorn, large and small, produced by different manufacturers. Some people choose products based on need, some base their decisions on price and some base their decision on quality or brand loyalty. With all of these options it can be difficult to choose. You may want to save money but at what cost? In this experiment we will determine if generics are equivalent alternatives or if we really get what we pay for. (Bautista, 2006)

Instillation medications come in the form of drops or ointments and can be instilled via the eyes, nose or ears. Drops can be used for ear or eye infections. Nose sprays are used for treating for example hay fever.

• which medicines are kept for immediate relief of mild symptoms that a resident may choose to self-treat in their own home

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

     With out all the negative points and side effects to Nyquil, this product does have its advantages. It is one of the best selling products on the market today that relieve minor aches, pains, headaches, muscular aches, sore throat pain, fever, nasal congestion, runny nose and sneezing, and cough due to minor throat and bronchial irritation. Liquid caps or liquid medication are available to take. Nyquil is a wonderful product that works miracles when it comes to cold and flu relief.

The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore, it is critical that Allround maintain its market-leading position in terms of market share, profitability, and sales in order to fund these new initiatives.

Acetaminophen is also found in combination with other active ingredients, otherwise known as combination medicines, which can treat conditions such as flu or cold symptoms, allergy, and sleeplessness. Medicines that contain this pain relieving drug can come in many physical forms including drops, syrups, and pills. It is easy for a person to not be able to recognize how much acetaminophen they are ingesting because of the many forms and medications it can be found in, therefore all people should be cautious and monitor their medicinal intake (U.S. Food and Drug Administration 2015).

Many products are identified by particular brand names, like Levi’s (instead of jeans), Kleenex (instead of tissue), or Band-Aid (instead of adhesive bandages). A brand

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the