Pharmasim Case Summary

This discussion question is based on a case study. As in all case studies, review the facts of the case and consider the various steps of the nursing process in order to address the critical thinking questions.

Our company provides a unique formulation of cold and allergy medications that are effective and proven to give us a competitive advantage. Allstar Brands’ provides consumers, physicians, mass retailers, and wholesalers with pricing and promotional allowances that are scalable and market friendly. The product is effective and chemically efficient as shown in research market and consumer reports. Allstar Brands’ is a solid and sustainable company that has been in business nearly 100 years.

This is Bristol-Myers’ main competitive advantage; its own consumers who may suffer from the typical side effects of aspirin. Targeting those specific customers and communicating to them the value of eliminated side effects should be Datril’s positioning and differentiating strategy. Cannibalization from Bufferin and Excedin, should it happen, should not necessarily be viewed negatively, since my recommended selling price of $2.85 is double that of these aspirin products.

Allround has many advantages over its competition in the industry, including higher brand awareness, highest market share, lower fixed costs, and a relatively high conversion ratio. A market survey detailed in Exhibit 1.5 of the case shows that the Allround Brand has brand

The current debate over the Mylan Company’s near monopoly of the epinephrine market through its EpiPen shows what can happen without monopoly regulation. While the cost to produce an Epipen is around $30, the price to the consumer is around $300 each. The economic implications for a family that needs to keep the device on hand to save a life can be excessively high, the emotional results of not having one when you need one are debilitating. This monopoly is further enhanced by state-enforced regulations requiring that schools keep EpiPens in stock and the, so-called, EpiPen law enacted in 2013, which leave little incentive for other pharmaceutical companies to develop their own technology for fast-acting emergency devices. (Bartolone, 2016) Breaking Mylan’s monopoly will not only lead to new product development but lower prices for consumers for a life-saving delivery

All-star Brands Corporation is one of the leading manufacturers of packaged goods in the world. The Pharmaceutical Division manufactures and markets both ethical and over-the-counter (OTC) medications to help improve human health. The mission of All-star is to provide both the consumer portion of the market, with products that help improve human health and also the internal environment of All-star. We are striving to produce cutting edge remedies for the common cold and allergy symptoms, while maintaining the highest market share, with opportunities and beneficial work with a satisfying yield of return.

f I had to choose only one comprehensive treatment option to fund in New Jersey, I would choose drug courts. Drug courts would be a viable choice because it's already been proven as a valid post-trial method. I would leave drug courts in the post-trial timeline because it naturally seems to make the most sense for rehabilitation. Drug court allows offenders who are non-violent to avoid jail time to receive the specific individual treatment needed. This aspect is why I think drug court is such an important choice, for it treats the offender through a custom like plan designed with their needs in mind. Drug court is an intensive program that has the ability to positively overhaul a persons life. Yet it maintains that the offender being treated,

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

Allstar must monitor the economic conditions when deciding the appropriate budget allocations to advertising, sales force, promotion, and discounts. Inflation is a major influential factor that can affect total pricing and the costs of goods sold, which will affect the company’s bottom line. In

Marvin Koslow, vice president for marketing services at Bristol-Myers is going to choose a positioning strategy for Datril, an acetaminophen based analgesic, in order to solidify Bristol-Myers’ position in the analgesics market and gain share in the rapidly growing acetaminophen market. There are two possible options: ‘Pricing at par with Tylenol and it as a Tylenol substitute, featuring Bristol-Myers product’ and ‘low Priced alternative to Tylenol’. I strongly recommend that Bristol-Myers choose the former option with a modification.

When FDA approved a new drug, the drug makers put its price. But how anyone can tell that the price of the new drug is worth its value and effectiveness. Patients, employers, providers, policy makers, and even insurance companies should trustworthy independent source to help assess the value and effectiveness of the new drug, and here the role of Institute of Clinical and Economic Review (ICER) begins.

However, differences in their recommendations resulted from differences in assumptions and functional backgrounds. Without an effective and interactive approach to help Whelan Pharmaceutical achieve its goal, the challenge would continue to escalate.

Zzzquil, our client, is a sleep aid product from the makers of Vicks NyQuil. It belongs to the OTC Sleep Aid Industry and is looking to further its market share since our client is fairly new to the industry, joining in 2012. Zzzquil is primarily focused on gaining market share by targeting primarily single adult women (ages 35+) with a household income no greater then 50k. This Situation Analysis will thoroughly explore six main topics with each their own subtopics. The six main topics that will be covered are the following: Industry Overview, Client Profile, Competitor Profiles, Comparative Analysis, and Consumer Analysis. Industry Overview will take a look at how the Industry came about, whether or not the industry is growing or declining,

Goals 2-5 were revised based upon the market updates and information accumulated on the over-the-counter cold medicine market. Most notably, the initial proposed objective of obtaining 50%

Allergan Brand’s portfolio conveys medicines that address noteworthy expected medical needs in key remedial classifications including: Dermatology and Esthetics; Central Nervous System; Eye Care; Women 's Health and Urology; Gastroenterology; and Cardiovascular ailment and Infectious illness.