Pharmasim Essays

1302 Words Sep 10th, 2014 6 Pages
Allstar Brands Over-The-Counter Cold Medicine Group

May 15, 2014
PHARMASIM Simulation
Initial Strategy Report

Allstar Brands Over-The-Counter Cold Medicine Group

May 15, 2014
PHARMASIM Simulation
Initial Strategy Report

PHARMASIM Simulation Initial Strategy Report Presented by Group D

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

Table of Content Executive Summary...………………………………………………………………………..2 Project Objectives………………………………………….…………….…………..2 1.0 Vision………………………………………………………………………….…………..3 1.2 Objectives…………………………………………………………………….……….…..3 1.3 Key Success Factors………………………………………………………………….…..3 2.0 Target
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Our company provides a unique formulation of cold and allergy medications that are effective and proven to give us a competitive advantage. Allstar Brands’ provides consumers, physicians, mass retailers, and wholesalers with pricing and promotional allowances that are scalable and market friendly. The product is effective and chemically efficient as shown in research market and consumer reports. Allstar Brands’ is a solid and sustainable company that has been in business nearly 100 years.
We will maintain our competitive advantage and bolster our profitability by introducing new products.
Vision
Allstar Brands’ brand management team will make decisions based on the assumptions gained from corporate standings and market research. Allround cold medication will capitalize on its high brand awareness and solid market share to increase revenue through promotional allowances, product diversification and bigger direct to consumer promotions. Our primary focus is direct channel distribution to mass merchandisers, large grocery stores and chain drugstores. New product reformulation for children’s medicine and adult capsule are expected to increase market share and long-term profitability. We predict a reduction in advertising costs due to strong brand awareness. 1.2 Objectives To manage Allstar Brands’ Allround product and lead the pharmaceutical industry. * Gross the maximum Market Share * Gross the maximum Stock Price * Gross the maximum Net…

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