Pharmasim Swot Analysis

2172 WordsJul 15, 20139 Pages
PharmaSim SWOT analysis and 10 year goals for AllStar Brand Management Team MBA 6210 Marketing Management Introduction: Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market, by analyzing its strengths, weaknesses, opportunities, and threats. There is also a proposed 10 year goal plan and strategy to establish Allstar as the industry leader of the OTC cold remedy market, while maintaining long term sustaining profitability. SWOT Analysis: Company Allstar is one of the leading companies in the OTC cold and allergy remedy market with the second…show more content…
All the above factors restrict the penetration of Allround and impact its retention ratio. This is a serious concern that needs to be addressed immediately. Allround team has an opportunity to leverage its current customer strengths to penetrate into other customer segments that are currently not in the mix by assessing their needs and wants. At a high level they can categorize their segments into several categories like cold, cough, allergy, other and also based on demographics; young singles, young families, mature families, empty nesters, retired, children etc. They could use social media effectively for this purpose. Overall the goal is to determine a strategy to achieve long term segment attractiveness eventually in all customer segments. They also need to be cognizant of the price sensitivity of a huge percentage of the consumers of the industry. Population growth is also a major factor which is growing at a 0.9%. The niche products targeting non - penetrated customer segments by its competitors, loss leaders, inflation, brand formulation and aggressive marketing strategies from competitors are the biggest threats to All round’s market share and retention ratio. Competition Allround has many advantages over its competition in the industry, including higher brand awareness, highest market share, lower fixed costs, and a relatively high conversion ratio. A market survey detailed in Exhibit 1.5 of the case shows that the Allround Brand has brand

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