All Star Executive Summary

Our company provides a unique formulation of cold and allergy medications that are effective and proven to give us a competitive advantage. Allstar Brands’ provides consumers, physicians, mass retailers, and wholesalers with pricing and promotional allowances that are scalable and market friendly. The product is effective and chemically efficient as shown in research market and consumer reports. Allstar Brands’ is a solid and sustainable company that has been in business nearly 100 years.

During the pharmasim simulation course, we monitored several key measures to track our performance in the game. They are:

Given the number of products available, the bargaining power of customers in this industry is very high. The two main drivers for customer’s preferences are quality and price, there is no service involved.

As the brand manager for Allround cold medicine, there were many decisions regarding product formulation, strategy, line extensions and product launches over the company’s last 10 periods. The brand was focused on remaining a profitable, mature product family within the cold medicine category, but also maintaining a premium brand image.

Allstar is one of the leading companies in the OTC cold and allergy remedy market with the second

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

According to the business strategy diamond analysis, both expansion and working with ALPES are feasible courses of action. Through continuing the existing

From period 1 to 3, only ALLROUND was available and we targeted to make it as a core product of ALLSTAR. Our primary goal was to expand the market share and gain the market awareness of the brand name. To make it success, we refined the ingredients to reduce the side effect so that the market could easily recognize ALLROUND. However, the market share of ALLROUND only increased slowly even we boosted the advertisement and increased the reminder to perform

Consistent success of the brand in terms of profitability and sales, critical component of the Pharmaceuticals Division's long-term strategic plan.

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

Allstar Brands' over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance

Unit three journals were about the competitive advantage that with strategy creates value for the company and customers. It also talked about non-customers, which are people that have option when making a decision to purchase regardless of their situation. The product life cycle in unit three was about customer and a product. In different stages such as the product introduction, to the industry, growth, maturity, and decline customers and product were introduced of the competitive advantage. The Six Utility Levers learned in unit three that mapping is a great tool for buyers. Buyers can make sure that the purchase, delivery and the supplements of products maintained and disposed

The product life cycle is known as the procedure where a product is introduced to the market, expands in popularity,

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.